7 Proven Ways to Grow eCommerce Sales By 50% or More | Increase eCommerce Sales

You want to grow your e-commerce site. Well, you know what? The way you think you're gonna grow your e-commerce site isn't the real way to grow.

Hey everyone, I'm Neil Patel, and today, I'm going to share seven ways you can increase your e-commerce sales by over 50%.

Tip #1: Focus on one product.

You do not need to be selling millions of products like Amazon to do well.

I met a lady who makes high heels more comfortable selling insoles.

She has one product, and that's it. Do you know how much she makes?

Well into the seven figures per year. You don't need a lot of products to do well.

If you're on Shopify, you can use Oberlo, and that'll help make it, so you don't have to worry about the logistics.

If you're only doing one product, your life becomes so much easier. Focus on one product that solves a pain point.

#2: Upsell and downsell.

It's easier to get someone who has bought from you once to spend more money with you than it is to get new people to buy from you.

If you're selling insoles that make women's shoes nice and comfortable, your upsell could be a pack of three instead of just one.

That's an easy upsell.

Doing simple things like that will increase your lifetime value, which will open up more possibilities.

#3: Advertise.

Facebook advertising and Google AdWords both work extremely well in e-commerce marketing.

Facebook ads and Google ads are a great way to boost your e-commerce sales, and you if you're not sure where to get started with Facebook ads or Google ads, leave a comment below and I'll answer you, and I'll give you feedback on how to run the perfect Facebook ad campaign or a Google AdWords campaign.

#4: Leverage subscriptions.

Make sure you offer subscription options. For example, if you're selling makeup or lipstick, people are gonna run out of it. The question is just when? So why not give them an option where they can subscribe and continually get new makeup?

If you're using Shopify, you can use a tool called Recharge to make your product a subscription.

#5: Recover abandoned shoppers.

In 2017, roughly 75.6% of shopping carts were abandoned.

So, you need to make them come back and buy.

How do you do that?

Recovering abandonment solutions, such as collecting their emails.

When someone's buying from you, you're probably collecting their name and email first before you're showing the credit card information.

You can do things like exit intent offers, using tools like Hello Bar, where you show them an exit offer saying, hey, thinking about leaving?

Put in your name and email and I'll send you a 10% off coupon or a free shipping coupon.

#6: Optimize your checkout process.

Baymard did a study on checkout pages.

They found when companies optimize their checkout pages, they made an extra 260 billion, that's not million, that's billion with a B, extra dollars.

Don't forget to optimize your checkout process.

The way you do that is by first removing unnecessary fields.

Why would you ask someone for their name and email and address multiple times?

That's unnecessary. Keep it simple.

The other way you can optimize your checkout process is by making it two-step.

#7: Leverage a referral program.

If someone's buying from your e-commerce site, they probably know other people have the same problem and need your solution.

Create a referral program, and you can do this through ReferralCandy.

You can do simple things like, get 20 bucks when you refer someone that also signs up and buys.

The key with a referral program is to incentivize both the person giving the referral and the person accepting the referral.

Follow these seven tips, and you should generate at least 50 plus percent more in sales.

Leave a comment below and say, hey, here's my e-commerce store.

Which one of these tips should I be using first?

I'll respond telling you which one you should do first, second, et cetera, so that way, you're doing the ones first that are gonna create the biggest ROI.

And I can't just tell everyone, hey, go do them in this order, because it varies for each and every single e-commerce site out there.

But if you leave a comment, I'll make sure that I give you a detailed response that'll help you grow faster.

00:00 - Introduction
00:21 Tip 1 - Focus in only one product
01:52 Tip 2 - Upsell and Downsell
02:31 Tip 3 - Advertise
03:24 Tip 4 - Leverage Subscriptions
04:10 Tip 5 - Recover the abandoned shoppers
05:13 Tip 6 - Optimize your check out process
06:35 Step 7 - Referral problem

[jeffcouret]

Don't forget to do SEO for your eCommerce stores, y'all

[sarahs.]

Neil, from all the entrepreneurs out here, a sincere thank you for your knowledge - some of us just need a quick push in the right direction.

[ammarkhan]

Wow Neil! I'm right in the middle of building my store and i feel you've made this video just for me. Extremely helpful brother! Extremely helpful! Please keep enlightening us! God bless you 👍

[raymondpeterson]

Hey Neil, In 2018 I had an e-commerce store with Shopify. I made a lot of mistakes and made only 2 sales in 2 months. I closed the store down shortly after. I realized I had to put more time and research into SEO and marketing. I am a new subscriber to your channel and I feel you are here to help people and not to fatten your wallet. I will be starting another Shopify store in a few months and hope that I have done my homework this time around! Thank you for your wisdom sir! Chip

[manavsingh]

You always have something amazing to share. Thank you

[vaterinarydigitalxay]

I dont have any knowledge regarding advertising . I am following you really from last 3 months and I beleive that you really help your viewer. I dont have any idea regarding Google, Facebook advertise and not have much money to advertise my ecommerce business.

[MrSpectre]

Great video once again Neil. Crisp and straight to the point. Along with your marketing school podcast, I love these bite-sized videos/audio that delivers, without the lengthy fluff.

Don't have questions now but just wanted to thank you for the point you always stress about focus and the 80/20 stuff. Seemed counter-intuitive to someone getting into Ecommerce not long ago and trying to "plant my seeds" equally onto different business paths. Resisting that urge and focusing on one side hustle has given me the most growth so far.

Looking forward to more great video content of yours and wish you lots of expansion
and growth in your brand!

[vclaveus]

Thanks Neil Patel! I have learned a lot from you and I'm trying to apply them.

[samueldhinakar]

Learning from the master. Unbelievable. Thank you sir❤️🙏🏻

[vimalbachani]

Started following you sir...
Learned alot specially about SEO as i m going' to start new blog soon..
Thanks for all your teachings...👍👍👍

[manashimoulik]

Wow!! This one is like eye opening . I like your style of to the point short videos, something to learn first .

[marco-cartlift]

Neil these tips are amazing. Never out-Amazon Amazon. If you try to beat them at their own game you are gonna fail by 99% (you don't have the inventory, market power, size, reputation etc. they have).

[chasingpatients]

You are genius. Thank you for all your help and videos. Much love.

[m.j.katzbarry]

Thank you Neil for Sharing. Great tips!

[PikaChu-vfcu]

Another great quality content boom... now its about to explode once people implement it

[LizzyLoveOddballArt]

Your videos are AMAZING! They have really been helping me to grow my art biz and really appreciate all that you are putting out there for anyone to learn if they are paying attention!

[lorenaleggett]

You're great Neil! I am actually doing the skyscraper technique you and Eric rave about. So far so good! Thanks for all your tips.

[rijulranjan]

Dang Neil these tips are too good. Thanks for this video, all the tips I'll ever need in one place.

[salvadorgarcia]

This content is great, even in 2020. Thanks Neil.

[khurri]

Hello Neil. Your videos are excellent. Please create video that can help digital marketing consultants like myself around the world on how to effectively provide services to their clients and how to price their services. Thank you