How to Say “No” to the CEO Stakeholder Management Tips with Melissa Appel

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Ever found yourself in a meeting where your CEO or key stakeholder insists on a new feature that doesn’t quite align with your user’s needs, or worse, threatens to derail your carefully planned roadmap? As a product manager, balancing your team's vision with stakeholder demands can feel like an impossible juggling act.

How do you confidently push back when the CEO’s requests aren’t strategic or user-centric? What’s the best way to manage stakeholder expectations when they’re fixated on ideas that simply don’t fit? And, how can you maintain influence without sacrificing your product’s direction?

Our stakeholder management expert Melissa Appel will share strategies for managing high-stakes conversations with CEOs and other key stakeholders. You’ll learn to stand firm, communicate your product strategy clearly, and confidently say “No” when necessary—all while maintaining strong relationships.

In this session, we’ll also explore:

How to influence decision-making without losing credibility.
How to effectively push back on ideas that don’t align with user needs or your strategic goals.
Tips for managing “roadmap derailing” conversations while keeping your product vision intact.
What to do when your CEO or stakeholders make unrealistic demands

And much more...
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CEO: Do this..
PM: No.
CEO: You're fired !
PM: They didn't talk about this part in the video..

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