Figure out the problem before prescribing the solution #coldcalling #sales

There are only 2 reasons outbound isn't working for you.

Type 1 problems.

and Type 2 problems.

Type 1 problems - You're not having enough conversations

Type 2 problems - Not enough of the conversations you have convert to next steps

That's it.

Now the solutions for each problem are different.

You can't solve Type 1 problems through things like call coaching, changes to scripts, objection handling etc

You can't solve Type 2 problems through things like phone validated leads, multiple domains and email inboxes, linkedin automation or parallel dialers.

Before you dive into prescribing a solution make sure you understand the problem that needs to be solved.