Cold Calling For Beginners: A Step-by-Step Guide To Book Sales Meetings

#ColdCalling #SalesDevelopment #B2BSales
TLDR: Cold calling can be effective by uncovering problems, offering solutions, and engaging prospects through open-ended questions and a positive approach. In this video, we'll teach you everything you need to know to get started with cold calling, from the basics of what it is to how to prepare for your calls.

Key insights from this video to help any rep get better at cold calling.

1. Cold calling is a challenging but effective sales technique. Start with a smile and a strong opener that introduces yourself, states your purpose, and explains why you're calling. Focus on uncovering and solving the prospect's problem.

2. New reps should adopt a calm, assertive, and positive tone during cold calls. Using a permission-based opener and starting with an open-ended question can reduce tension and increase prospect engagement. Remember, rejection is not a big deal, so practice is key in achieving success. Instead of immediately pitching, try asking prospects about the reason for the call to provide an alternative approach.

3. Begin the cold call with a relevant reason for calling and an observation about their company or role to boost website conversion. Inquire about their current approach and suggest a solution that improves speed and ease. Avoid rushing and using generic greetings during the initial part of the call.

4. Marketing teams in Alaska using HubSpot and facing high turnover rates can engage in sales meetings by asking open-ended questions about their challenges, needs, and current strategies to uncover potential problems and offer solutions. Leaders of these teams may seek assistance with talent recruitment, onboarding, tool integration, and maintaining productivity in the wintertime. Starting the conversation with a question or offering a menu of challenges they might be facing will help initiate the sales meeting effectively.

5. Ask open-ended questions to uncover challenges or problems, and when you hear interest or a problem, transition into booking a meeting by suggesting a formal conversation to see if your solution could work for them; book the meeting, confirm the email, send a calendar invite, and follow up with an email to confirm the meeting details after successfully booking a meeting on a cold call.

6. During a cold call, prioritize asking questions and presenting your product in the context of the customer's problems to generate interest. Avoid excessive details or talking about yourself. Handle objections by attentively listening and asking relevant questions.

7. Ask open-ended questions to understand the prospect's problem, objections, and past solutions tried. Stay curious and be ready to adjust your approach based on their responses. Avoid arguing or convincing them they are wrong; instead, use open-ended questions to understand objections and determine if they are a good fit, remaining curious and adaptable as needed.

8. Cold calling is difficult and breaks social norms, but the only way to get comfortable with it is by consistently practicing and experimenting to find what works for you.

Thanks to our contributors for the cold call openers:


Contents:
0:00 Cold calling
0:20 What is the purpose of a cold call?
1:00 Smile and dial
1:20 How to start a cold call (your opener)
4:41 The reason for my call
6:51 Questions to ask
7:40 Asking for the meeting
8:46 Pitch?
9:55 Objection handling
11:33 How to get good at cold calling

--------------------------------
ABOUT SALES FEED
--------------------------------
Sales Feed is a media network for a new generation of sellers, brought to you by Vidyard.

We know that B2B selling is a tough gig. It’s highly competitive, mentally exhausting, and what works today may not work tomorrow. We’re here to help with fresh perspectives, timely insights, and comic relief to help sellers stay sane and get ahead.

‍
--------------------------------
FOLLOW US
--------------------------------

[James-qpnh]

out of the many cold calling videos ive watched this is the only one that ACTUALLY tells you how to cold call and not just fuck around with the mindset, why you need to cold call, just straight to the point value telling you how to ACTUALLY make a cold call

[alphazunitee]

I'll be cold calling today for the 1st time - valuable tips, thank you

[DesirableLibra]

Yo nah. This is the best video on YouTube idc. No seriously, I genuinely appreciate you guys. Sending great energy back that will propel you all ✨

[graceonyekaba]

This is great value. I'm so excited to go through this. I loved it all the way. Thanks for the value you released.

[knathad]

Thanks for sharing this 🙏🏻 really great articulation and to the point. Great production value 🎉

[LLO]

Best video I’ve seen yet about Cold Calling….thanks immensely!!! It makes total sense Cold Calling is Simply Warming up leads for a Follow up ⬆️ and meeting. Makes it a lot more easier to lower expectations without hard feelings.

[alexcecorpuz]

Its crazy how I just listened to this now I did not even get to finish it and booked an appointment 🤯 TYSM for this 😭🫶🏻

[bymilliebphotography]

Thank God, finally a channel that gives us some structure instead of just offering stupid scripts that don't match our personality types! I feel like your video just showed me how to write my own script and gave me permission to just be myself. THANK YOU!!! Had to subscribe and will be looking through your video library!!!

[DaveSILVA-otoy]

Bloody hell mate... Brilliant Value 💖💖💖

[AllenDaniels-cl]

You got a like, subscribe, and added to a personal playlist of mine. This is a video that is most definitely providing value
I am a new freight broker and cold call shipping managers, directors, or VP’s all day.
Although I will say amongst the value this video provides- the “this is a cold call” type opener DOES not work lmao. Sorry to interrupt, do you have a few moments?” Can work. But I have tried the cold call opener before and got hung up on instantly literally every single time, lol. Could be my industry

[MarvelMarketing]

Great video! We will share this video with our new sales reps.

[TheFuzZie]

Thank you! I followed this process and I finally got the courage to call after creating a nice script to follow. The problem is the contact never answered. I panicked when I heard his voicemail and hung up without leaving a voicemail. What are your thoughts on cold voicemails?

[khalidibnharoonharoonibnmu]

If someone want Employer for Cold Calls in a low Budget here I am .Let me know what is your Business.So that we can held a meeting and let me to do Cold Calls for you.

[igaltahalov]

I heard a lot of videos about how to make or to start a cold call but none of them says how to get to the right person when you call a company and a secretary picks up the call

[tegamediatv]

a lot of times when i call, i get a receptionist or a gatekeeper. Any insights on how to discover and connect with the owner? or person in charge?

[thegiftthatkeepsongiving]

😅😅😅 i am usually on calls for hours, my last straw is when someone hangs up before i even get a word in.... it's really so hard and disheartening 😢...

[hulCAWmanianUniverse]

I'll still never ever take a job involving phone calls... ever

[zecodocumentary]

I have an extremely strong feeling you consume or a strong student of @filmbooth channel. This video was very good… in terms of value and production 👏🏽👌🏽