Handling The TOUGHEST Real Estate Cold Calling Objections Live!

In this video, I'll handle the toughest real estate cold calling objections live. You can use these scripts when cold calling real estate leads like FSBO's, Expired listings and circle prospecting.

▶ ▶ ▶ WANT ME AS YOUR COACH ?

▶ REAL ESTATE LEAD GENERATION

▶ FOLLOW BRANDON

▶ KEEP 100% OF YOUR COMMISSION

▶ ABOUT BRANDON MULRENIN
Brandon is a real estate broker in Michigan and is the CEO of Brookstone Realtors. Real estate coaching is Brandon’s passion. He teaches real estate agents at his company and around the country how to get listings using his reverse selling lead generation system. His mission is to teach real estate agents how to sell without being salesy, he calls it reverse selling.

▶ MY GEAR

Note this description contains affiliate links that allow you to find the items mentioned in this video and support the channel at no cost to you. While this channel may earn minimal sums when the viewer uses the links, the viewer is in NO WAY obligated to use these links. Thank you for your support.

[navbadhan]

The fact that this content is free blows my mind. This is GOLD ! Incredibly useful and I'm sure all of us agents would agree !

[RobertWhitfield]

This is gold. I am going to have to watch this 4 times every day to make sure it becomes ingrained on a deep level.

[cliffordzuniga]

That call really had me going. I thought he really was a seller. And by the way both you guys did a great job selling that!!!

[AbrahamSanchez]

The value in these coaching calls is unbeatable! 🔥

[Officialdannyklein]

I work for Andy Elliott the #1 automotive sales trainer right now and this is one of the best real estate objection handling videos ive seen, keep it up

[vontemarquise]

That’s “pull away method” is great. I really love the personality he brings to the call. This one so much better and exciting than the usual “cold call” video.

Great information. Thanks

[jessecowley]

Well you convinced me had no idea that was a role play. Really thought it was a live cold call, great job.

[Smashachu]

This is exactly what we're taught for our apple sales support calls, apples known for having the best customer service and it's because we emphasize empathy. We start every call off with Triple AAA's, Align with their situation by restating it. Acknowledge their position, this is the empathy part. Then Assure them that you're here to help them, which is the confidence building part. I would say that the only thing missing the report building aspect, humanizing the interaction. Otherwise this is exactly what is taught for multi billion dollar companies because it works every single time if you utilize it correctly.

[coletonfischer]

Best objection handling video I've ever seen BY FAR

[MimiDo]

Love this role play. Thank you Brandon for this . What will be look like at the back up plan appointment with the seller? Would love to know more about this, perhaps a role play for this appointment if possible? ✅

[siwasolutions]

You killed it Brandon! 🔥🔥🔥🔥🔥 I also peeped that g.o.a.t hoodie you were wearing on a previous video lol. Best call ever to me 👏🏾👏🏾👏🏾

[realtybydrc]

You got me! Loved it. Great call. Worth re watching

[bellaemme]

y'all he had us in the first half, I'm amazed that that was a role play!

[HappyCleanersWA]

Great energy, great questions, you asked “does that sound fair” “does that sound reasonable” way too many times. That’s obnoxious as a buyer and feels like you just graduated sales 101. Nonetheless, love what you’re doing man

[matildaleka]

Brandon are you channeling your inner Wolf Of Wall Steet?! Cause it’s working!!!! 🙌🙌🙌💯💯💯

[iantaylor]

That was really good, Brian got skillz

[broom]

Really curious to see what happens at the appointment!

[mandop]

Damn I thought this was a real call! Great roll playing!

[branbosage]

The script sounds great, but where it really starts to get rough listening to it is “in 30 days you gotta try something different”. Like what real person who doesn’t NEED to sell would agree with you? I understand assuming the sale and getting them locked on a timeline, but I think most people would outright reject this thinking “he means listing” or “something is up”. FSBOs are already very stubborn in most cases. Or maybe I’m wrong.

Still great stuff, to be clear.

[justherefood]

The first call was compromising. It was more so here's what I offer, But you don't have to take my offer and I'll still wish you the best.

With my customer service background, I already know you can't use the same company scripts with everyone, and I often got in trouble for it because I was so blunt. Why tf would I upsell or offer someone a new product when they just told me they need one for free for a reason that wasn't their fault?! They say to use compassion but, when it's time to use compassion all companies see are scripts and dollar signs. It's fuxk compassion in situations compassion is needed the most. I loved how you read the caller and said fuck the script. You weren't thinking about you, you were thinking about how to cater to that specific caller. And that's exactly what I did for years, and got sick of it bc I was constantly told to stay on script EVEN WHEN I WAS GETTING MY FUCKIN HEAD RIPPED OFF 😂😂😂. If an agent can't tell when they need to go off script they shouldn't be an agent. ( And this is coming from a new Realtor with no experience yet.) I often worried bc being new I thought there was no way I could stay on the script with every person KNOWING everyone processes things differently and has many different financial/ life situations. And I thought no script? No success ): but I was wrong. Always show compassion compassion is the way even when it's not benefiting you, always show you're a good person even when you're being rejected don't stoop to their level.


AGAIN, I LOVED that first A lot of people won't realize this but to me, it was a mindset thing.
I got to see where your mindset was and I got to peek into the characteristics that you were displaying to tell what type of person you are. I'm someone who has the gift of reading people and analyzing situations before they get out of hand. And you earned my respect right off of that first call! You didn't force him and you didn't show you were selfish. You gave him options and they weren't "take it or leave it without me you'll fail" options neither. Good job, Brandon!! I value mindset over everything and like I said you have my respect it showed the side of realtors that barely gets talked about.
Like he said some were rude and instantly cut him off