How to Sell Value vs. Price

People don't buy products, they buy the result that the product will give them. In today's video, I'll teach you what I've taught to more than 2 million salespeople in over 75 countries: how to sell the VALUE and BENEFIT of your product, rather than the price.

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[JasonJarvis]

Great info Brian. I work in a grocery store, my job is to sell fish to consumers. The main objective I come across is the price of the fish that I have on display. I have implemented your tip in showing the value of the fish, and emphasize the quality and freshness that separates my fish to our competitors in other grocery stores across town. This single tip has increased my overall sales, and has also helped my coworkers who have struggled to make sales in my department. Thanks again, for all you do!

[manjitdeshmukh]

Tactic I use for showing value is :
1. take them to near future, where they are using our product and seeing real results
2. while demo showing how our previous client is benefitting out of it.
3. Asking questions whose answers would be yes only(my favourite)

[MarioTomicOfficial]

Brian brought so much value to this world, it's incredible.

[sherandeputt]

Love this, such a simple video, no loud voice or shouting. No loud music. And straight to the point. Thanks Brian!

[melissahorbal]

I aim to emphasize how using my service will simplify things for my client and save them valuable time. I also explain how my service does not come with a high mark up when others will charge more for the same product. Finally I listen to my clients and remember what they say. For example at a later date I will repeat something they mentioned was important to them or text them if an important event happens for them. This personal touch illustrates my value and commitment to my clients.

[CaptainCowboy]

Mr. Tracy . thanks for the awesome advice. I am 47, and just starting changing careers into sales . I am really excited about this. Thanks for the tips. I love the value vs price. brilliant.

[AmitTiwari-wfxj]

you sound so pleasent, and its seems you are telling true from deep of your heart

[marouanemeziane]

i m a sales agent, i want just to thank you for all your tutorials! so interesting and valuable!
Respect...

[flyingflx]

Good thoughts. An additional item on your point on developing a customer avatar and their needs is to have deep customer knowledge; see it from their eyes and understand their use case. This helps make a detailed and accurate avatar and needs profile.

[thekryptikrose]

Brian, you're the best sales and business teacher ever! Thank youuuu

[BrownEyeGirl]

I really like how simple this is put! Super valuable!!

[ahmadjamalmansour]

hi sir, i'm appreciating your effort and sharing your experience with others through this useful channel . the purchasing drivers for all consumers allover the world are two main factors which are quality (value) and price . so number one we have to understand the consumer and customer segmentation to realize easily with whom I have to concentrate more . and end of the day there is a magical statement " features are telling and benefits are selling "

[rogeliodossantos]

Very good video mr. Tracy. Short and with a lot of content. One of the most common problems I have seen in sales is that people just vomit the features and benefits of a product but don't listen to the customer at all. I have found that in sales who asks more gets more. Sales is the game of discovering the pain of a customer and then and only then offering the benefits of our product. And this is key in high ticket sales.

[SalesLeader]

Loved this thanks Brian - people don't buy products, they buy the value of the outcome.

[dr.haripalduseja]

Thank you Brian Tracy.
Sir, You are inspiration for us.I eagerly wait for your new book. I always make search everywhere.
Books like Maximum Achievement Goals, East that Frog changed my life.We love you.You are the Best.

[cryptofox]

Funny how Brian's videos and audio trainings I've bought and learned from still hold true even in today's different sales methods. Tried and True!

[asimbaki]

I didn't know I was setting up my first business plan correctly. before watching this I had confusions and fear in my mind and was thinking to think something new.

Once you said study successful people and you would be successful.

Thanks for sharing your years of experience.

[juliolaredo]

Many thanks Brian, less than 5 minutes video showed me more than several training courses. Congrats!

[denickcarullo]

Brian Tracy is the Living Legend of Motivational Speakers. He is 76 now. I discovered his books in the Philippines in the late 1980s. I wish he lives to be 100 so that he can touch more lives and inspire more people. May GOD bless you always Sir Brian.

[businessboosterinspiration]

Brian Tracy's book "The psychology of selling"is a must have book!