How to Sell Value, Not Time (A Principle for Creatives & Freelancers)

How to Sell Value, Not Time (A Principle All Creatives & Freelancers Should Know) // In this video, I'm going to walk you through ONE powerful sales & marketing principle that will amp up the value of your work in your client's/prospective client's eyes.

Most people think that "relative advantage" (aka being better than the rest) is what clients primarily look for. There are actually five other factors that influence a customer's buying decision. In this video, I'll walk you through which of the 5 they are, plus a couple more foundational marketing principles to make your job 10x easier.

0:00 - Intro
1:01 - Principle #1: customers buy perceived value, not actual value
1:42 - Principle #2: Perceived value - actual value = your brand
2:27 - Principle #3 (the ONE principle to apply to instantly amp up the value of your work)
2:59 - The sexiest quote of the video
3:04 - A walkthrough of all SIX factors that influence a customer's buying decision (NOT just relative advantage)
4:34 - My gift to you (in exchange for your email lol) - a free 5-minute sales toolkit to help you sell better, intuitively

Resources:

+ Subscribe to our podcast on iTunes, Spotify, and iHeartRadio.

#salesforcreatives#salestraining#marketingcrashcourse

[PhoenixKeu]

Should I keep adding timestamps to my description box...? What do you think? (Ie, are you finding them helpful?)

[NaturallyJoyous]

LOVE the tips, such great perspective. I love the line "to be paid more you need to be worth more", such a great point!

[TiidiiLivingwithSabrina]

This is so good! Positioning yourself as a partner is brilliant and compatibility is so important.

[greekmamalife]

I agree that not everyone is a good fit for everyone and being a partner works well.

[EpicRealEstate]

Great content! The timestamps are great btw, especially if I need to comeback to your video and had to re-watch some parts.

[YesToTech]

Loved your tips on how to sell value and not time! Can't wait to use them :)

[darylballard]

I love it. Position yourself as a partner. Great steps to get there too. Thanks Julianne!

[aliciabonline]

I think this is one of your best videos Julianne! Great job and lots of value.

[TimHolman]

Very informative! Thanks for the great video!

[VendySteinberga]

Very true, perceived value is what we should be focusing on when marketing our services 🙂

[CarolMould]

Great video and I've downloaded your toolkit too 😊

[deenadanielle]

Yep, I think it can be helpful to price like this.

[JessicaBurgo]

I used to struggle with this so much in the gym

[rramanauthor]

great job. indeed knowing your customers are very important as far as intent and approach!

[RochelleCheever]

Great video! New sub here and as a photographer, I found your tips very helpful. Thanks!

[ElianaEdith]

Great video! The information was very helpful and useful :)

[leilaricciardo]

Wow, this is really great information! I do find the timestamps helpful, too.

[AdoraGirlInMomentum]

Very insightful, perceived value is everything!

[davidrona]

Miss you - when will you do more video's - or not? in addition to being informative and inspirational - watching your video's put me in a good mood and add a softness to my motivation when I need to kick myself into action in my creative endeavors :). cheers J

[aloronechannel]

The video is meaningful! I like this Content. 👍👍👍 Watched full. Let's stay conected alright friend🤝🤝🤝🤝
👍✔✍✔🔔✔