How to Sell Value, Not Price

In today’s economy, customers no longer buy based on price. They only default to price in the absence of value, so having a clear value proposition is essential to your business.

A value proposition is the set of reasons why someone should buy your products or services. A solid value proposition means showing your customers that you can fulfill their needs in a way the competition can’t.

But it’s just not enough to have a value proposition based on what you say. An authentic value proposition is actually based on your customer experiences.

To articulate a better value proposition, ask your customers.

Take them out to coffee, create a survey, or have an open and honest round table with different customers. Ask them why they bought from you and why they’ll keep buying from you.

Customer insights can be sales gold—if you dare to ask.

Here are the key takeaways:

Customers are no longer buying based on price.
A clear and concise value proposition gives you an edge over the competition.
Don’t be afraid to ask your customers for feedback.

👉 Read more: A Winning Value Proposition

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In this video ⌛

00:10 - Today’s customer rarely buys on price.
00:30 - The importance of a value proposition.
00:49 - It pays to ask your customers “why.”

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