How to sell VALUE as a Contractor

In this Video Blog, Ryan discusses that selling value as a contractor is less about leading with the product and telling your market how awesome you are, but how you can rather position yourself as the "lesser of two evils". This approach makes it much easier to create value in your market.

Here's what we cover:

- Contracting is like the dentist, nobody WANTS to call you
- How you should see yourself as the lesser of two evils, versus someone they're happy to see
- What really drives their buying behavior?
- Why you should stop leading with your product when approaching the sales process
- Why you should ask more questions instead
- How to position the competition as the worse of two evils

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