Selling Value vs. Price and Rate Cards | How to Sell Short-Term Care | Sales Strategy Training

Jeff Sams, CEO & Principal, and John Hockaday, COO & Principal of New Horizons Insurance Marketing, together take us through short-term care insurance training for independent insurance agents.

Agents often need to be reminded that they’re excellent salesmen (and saleswomen). Jeff Sams discusses how to sell value instead of price.

Sams also explains that bringing rate cards is essential for closing the sale on the spot. He goes over some strategies for calculating rates in front of your client.

Get the Short-Term Care Marketing Kit at: