The Best Cold Calling Script That Actually Works

What if I told you I have the ultimate cold call script to overcome any objection and set every meeting.

Well in today's video, Ultimate Cold Call Script: Best Lines For Objection Handling & Meeting Setting, I'm going to share all the cold calling best practices I have learned from making 60,000 outbound cold calls.

Key Topics:
-worst openers and then how to actually nail the first 30 seconds.
-the meta cheat code line to use as your CTA to set every meeting.
-the best lines I use to overcome each & every objection you will face along the way.

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I was doing a cold call role-play with a rep I was training last week. He sells advertising services and I told him to act like I was the director of marketing.

He opened the call with, “is this trent?”, “how are you?”, “do you have 30 seconds?”, I immediately stopped the call to help him rework the open.

Your prospect has a million things going on, the last thing they want is to be interrupted and hear that talk track.

***Prospects need to know who you are, why you are calling them specifically, & what you want.

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There are 3 questions to NEVER start your calls with:

1. Is this XYZ (NAME)? - why would you make the call if you don’t know how you are supposed to be calling?
2. Do you have 30 seconds? - come across as too passive
3. This is a cold call, do you want to hand up?” - so gimmicky

The best way to open the call, no matter what you are selling or who you are calling.

1- Hey XYZ (prospect name), this is Trent from {company}, how are you?
2- The REASON I’m calling you today is XYZ

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Early on when I first started cold calling my manager and I were listening to one of my call recordings, I wasn’t setting too many meetings at the time.

He said everything sounded good but I was never making the ask for the prospects time, so I had no chance of setting the meeting.

The purpose of the call in most cases for B2B is to sell time, not to feature dump or over qualify.

I usually say something like “since this is a priority for your team today, let’s set up a meeting to discuss what’s top of mind for you & allow me to introduce how we can help”

Emphasis on help, you cannot do that without a meeting. You are not there to change what they are doing, you simply want to open the door.

If they are doing something today, using your competitor or in house, that is a good sign because it validates they are willing to spend.

I don’t expect you to consider changing, I just want to introduce to you what’s available so that when you are in a position to reevaluate, you are fully informed.

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You will receive objections in the first 30 seconds of the call, such as XYZ
-don’t go away easy, never seem rushed, can I have 30 seconds so that I can tell you the reason I’m calling.

You will also receive objections after you make your CTA
-no budget, competitor, not a good time
-“I don’t expect you to change, I know you don’t have budget,” I just want the opportunity to share best practices with you and learn more about how we might be able to partner. Can we find time to get introduced?

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In today’s video we covered what not to say opening the call and what to say,

How to make the ask for the meeting

& your objection handling strategy.

If you enjoyed today’s video, hit the like button & subscribe so that you don’t miss out on upcoming videos like this one.

#coldcall #objectionhandling #salestraining

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[TrentDressel]

Whether you believe you can or you can’t, you’re right

[treyireland]

Getting ready to start my first full time role in less than two weeks. I can’t wait to use these tips. Great content as always Trent.

[xaedowulf]

09:38 This is SO good 🔥🔥🔥 Going into it with those "I didnt expect you to..." statements will totally throw them off bc most SDRs usually throw in the towel right there. And you just use that to fuel into the next line. Shredding any objection with these tips, thanks man

[laurab]

this is the best cold call advice channel on YouTube and I hope channel keeps growing subscribers

[jaredhammon]

Great info Trent! I am ready to dial cold calls into cold hard cash!

[pplman]

Great and Awesome content my brother from another mother !!! I'm that much closer to finishing my Course Fam, I had a short setback because I had Co-Vid and a temperature of 104 for 9 days but I don't have time to be sick... I've got goals set and people to help and lives to change and a brand new grandson !!! As always, sending your way much love, respect, support and blessings King... The T & T or TNT Show... TRENT AND TRENT... Just a thought, me being silly... 😁💯💪♥️🤙😎🔥🙏

[misisnikap]

I will use that script. Shout out from the Philippines ❤🎉

[-Ry-Guy]

TD! I have been looking for solid sales content for years. You are the only person i've found with different and great info. Everyone else is vague, says shit you already should know, or is just a clown like you say. i have been doing the "How are you" forever. it works. But your hook about following up from a previous email is genius. Do you still use that? I am about to get back to celling next week because ive had a full calendar from follow up meeting etc.

[philipbowe]

Trent always with the 🔥 and reenforcing the basics

[leandroenumo]

Well, i'll try my First cold call today in a few moments. Nice video for starters

[cassiejmoreno]

Trent! Your videos were SO helpful to meet when I was kicking off my BDR journey ➡ now I'm in the marketing space, but learning these basics is KEY to knowing how to run discovery on your audience as a marketing content creator. Wish you the best in the new year!

[Wilson_Cool]

Is it ok to push pack?
5:20 impossible if you don’t ask for their time
The only 1 purpose is to progress into other meeting
6:25 SCRIPT. (General question + cases)
7:10 it it a priority fy???
7:30 sorry but we need a meeting to discuss
8:00 100 excuses — push back, do not rush. Do not go away. I need 30 seconds. 60% yes go on
9:00 9:45 OBJECTIONS))

[delilahmorales]

being an sdr for 5 months i set my first outbound meeting through a cold call last week.

[routinedisc]

1st time watching. Already subscribed. This video was 🔥

[kfczvmy]

Thanks so much for the tips. I'm gonna start doing cold calling soon and this is very helpful. 👌

[kimdressel]

Great tips for top success in cold calling!

[resrchd]

The 30 second permission based question doesn’t come across like a gimmick if you don’t make it sound that way… I’ve used that line and others and booked and closed sales… tonality plays a big part in how prospects react to your opening

[joshuatalksmoney]

Amazing video. This deserves 10x the views.

Thanks, Trent!

[mayahaidar]

I am a fresher your videos helped me alot .can't thank you enough ❤

[jidraphruriga]

I think these days its better to let your clients know that its a cold call right from the beginning. It shows transparency and sincerity which alot of people want