The Best Cold Call Script For Any Product

In today’s video I will share my exact cold calling script that I have used to make over 47,000 cold calls. I started my software sales career as an SDR and have promoted my way up to a senior account executive, I have nothing to sell you. You guys seem to love the cold calling & prospecting videos so I wanted to share updated version of how I approach calling.

I want to start with the basics of how you find people to call so that you have action you can take today then I will break down my exact script line by line, if you watch until the end I will also include simple strategy to get better at overcoming objections.

0:00 cold intro
1:05 prospecting strategy
3:51 cold calling script
8:51 overcoming objections
12:04 how to increase show rate
13:40 outro

[TrentDressel]

The harder it is to reach your prospect, the more qualified they are to buy!

[dips]

I'm a senior SDR who hit 100% in March with 400k in pipeline and can personally attest to everything Trent says in this video. Adding 10-15 fresh leads in sequence a day, shooting for 250-300 active leads, keeping on-time with cadence steps, and not focusing too much on what you say but *how* you say It and *how often*. Everyday is an improvement over the last.

[valuevault]

Would love to see some more live cold calls on your end Trent! Great content

[Fohnzii]

Listened to your latest podcast episode on my run yesterday. Perfect amount of time and great content.

[Cloudsandcrystalz]

Please never stop making videos 🔥super helpful

[Homie]

Trent! I recently got my first SQL after less than a month, thanks to your help! I'm now even more hungry than before to keep performing.

[dennisdante]

Very well said Trent 🙂 thank you for another great content.

[MsReegee]

took a vacation from your channel to figure out life, but now back and really like this review of your script.

[mulchitvan]

dude this is so informative and rich in sheer value, thanks for making this

[jonweberg]

Great video as always brother!! I support what you got going on, keep at it

[vishalpandey]

I enjoy watching your videos. Excited for your 9k subs. I started following ur content from august of 2021.

[Brian-csxn]

Content still strong af. Appreciate your words of wisdom!

[OttoThompsonReviews]

I'm selling heavy equipment and commercial-size air compressors and power generators to large construction companies and other facilities. I'm looking all over to build a good script, and this helped.

[psolver]

That how are you/ have you been comment is soooo important.
Really does set the tone of the convo!

[max]

First 😂😂😂 made it. Awesome video Trent.

[taissilva]

Great video Trent but you were about to go into the object I get the MOST 😣 "I already have a solution/vendo/etc" how do you normally overcome that? It's been tough getting through it to find a pain point and get them to book an appt. Even thought I do believe my product really stands out the most. A lot of time they will said I already have a vendor/solution and it's complicated to put another one in place. Can you either do a video with this objection specifically or more info overcoming objections including this one. Thanks a lot and I appreciate your videos in the SDR/Tech sales - very informative 🙌

[billr]

When you ask for the meeting, are you setting up a phone call or an in person sales call? If it’s a phone call, is it just a voice call or do you do a zoom or gotomeeting type of call?

[bigmonmatt]

Third day as a SaaS sdr got three scheduled meetings thus far but have been getting a lot of “send me an email”. It’s hard to keep the convo going after hearing this objection because they usually make something up(in a meeting/busy) or simply hang up. We use an autodialer and it’s very easy to just hang up and try other prospects. However, this video opened my eyes to pressure more!! Thanks for the gems

[insolaceinsolace]

I feel like this script works better for Qualtrics/HR software because you can easily throw out dictionary terms that the persona cares about like employee engagement. But if you offer a product that helps with staff communicate with each other, it might be better to focus on HOW it improves staff communication - technically speaking. Would love to hear what you and other people think.

[manojsinha]

Trent, i am not allowed to set up appointment with my prospect as now i am in a lower level in my company/ but i do need to make cold calls daily and i use auto dialer lot of calls just to ask them for the email consent means i just need to ask for sending an email and follow up with the partners. any suggestion like call structure or script or anything that you can suggest me. thanks from your loyal follower