Easy High Impact

Often it’s not clear which ideas are likely to give us most return on investment – of effort, budget and time. Sometimes an idea looks great, but the huge effort taken to implement it might become a drain on resources – maybe other ideas are more easily achievable?

Easy High Impact is a remarkably simple matrix to determine which ideas to pursue based on the ideal that they should be easy to implement and achieve a high impact. Hard, low impact ideas are binned.