$100M CEO Explains How to Build A Brand in 2024

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[BrianRiendeau]

Remember: watching videos all day will never help you make money. After watching write down 5 actions you can take to implement what you learned from the video and do them this week.

[DJ_ATXA]

I have learnt more in 37:55 minutes about branding than in my 2 years of studying marketing at school. The way Alex explains things is crazy. Lots of teachers should pay attention to how he teaches and take a few notes... LOVED IT! thanks for sharing this!

[zaenalarifin]

5:30 branding is...
13:30 grows your brand
15:40 steps
17:34 point of building brand > makes money
20:15 how to grow your brand

[mohamedhaneef]

you are an amazing story teller, every time I listen to it I learn something new depending upon the stage I am at in my Branding Process. "Thank you "does not do justice to the amazing learning you are creating here for me.

[marianaconvery]

Wow! I've been listening to audiobooks, Youtube videos, etc. on marketing, branding and never really understood the "how" of branding. In just a few short minutes, his branding explanation set off a giant lightbulb in my head. Best explanation I've ever heard! Thank you so much. I'm about to launch a startup and have been on a rollercoaster ride in my mind. This is giving me inspiration! Now, back to the video for more learning.

[Coffeevapor]

I’ve branded several people. They are all my property now. It’s all thanks to this guy.

[FranzStFleur]

I think this is in his free course because I remember seeing it. I remember making some changes when I heard the uncle Warren quote. This man and his wife drop so much values, I know cuz it shows up in my bank account 🔥🔥🔥

[AdrianPuiu]

Nice bonus video for the week. Thanks Alex and the team. 🙏🙏

[RaihanUddin]

Notes for self:

Brand is association of two things. If you associate your logo, name etc with something/someone your potential buyers like, then you're doing positive branding. Opposite would be negative(bad) branding.

Your product os what people are exposed to for the longest time, so make sure your product is good.

If even a small thing sucks about you, it will make your branding bad. To ammend for this, do a lot more other things your audience likes.

Brand can pull towards or away. If you can steer clear of controversy then you'll have a more 'towards' appeal.

You can judge whether your branding is working or not by measuring increases in reach, and seeing whether people do what you ask of them.

[harrisonedwardz]

i dont think theres an audience in that room

[murielglemaud]

You’re the man Alex!
Thanks for delivering so much value in such little time!

[CharlotteGrayson-zw]

I finally hit 70k today. Thank you for all the knowledge and nuggets you had thrown my way over the last months. Started with 16k a month ago, 2024 is amazing!

[englogovoritel]

I've been uploading 1 or more videos a day since the beginning of the Spring because of your advice. Thank you a lot! You helped me start my journey

[TalesOfTrillions]

As a small business owner, this talk hit home for me. Brilliant insights!

[SLisKDAKJE]

Love it when the notification bell rings with Alex his Stuff

[halohalo]

TRULY WORTH TO WATCH. Specially because he is speaking in simple conversational words that everybody can understand!

[robertjohnson-benYochanan]

18:19 Semper Fi Alex, thank you and it made me have a nice laugh out loud. Keep at your work and thank you for sharing with us in the YouTube/internet sphere.

[cup-guy]

Alex's new book 100 million dollar brand

[anthonyar]

Great info Brother, this video shows me you have real information! I am buying. Thank you.

[alexanderwiryawan]

really love how you simplify what branding is, great video alex