How to MAKE MILLIONS of Dollars in a SERVICE BASED Business...

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[jas_bataille]

Not only does he has nothing to sell you, he mastered the art of speaking clearly at 3x regular speed to not lose your time, or his.
A complete legend.

[mohammedhusein]

I kinda wish someone like you were on Shark Tank. Humble, to the point, a great human being, and successful business man.

[SyedMuktasid]

'Implied urgency and implied scarcity' - Brilliant :O

[jesusvivas]

Man, I barely write comments here on YouTube, but you really deserve a kudos for your work and clear speech. Stunning advices, you are like a mentor but for hundred of people.

[NicholasRioux]

This is eerily a prediction of what would become Skool 2 years later.

[kreativemyndmedia]

You’re teaching me the value of compounding videos - this one is a year old and the info is still so valuable:l. Thank you for the framework @Alex

[MitchellRTucker]

One of the most genuine guys on YT… great respect for you 🙌 thanks for the great content.

[radonsmith]

Categories:
Products (Physical/Digital)
Services (Physical/Digital)
Access (Physical/Digital)

digital access and products have almost 100% margin

Figure out which of these you could easily add to your business to raise the customer lifetime value

Become so good that you become unique and have to be considered on your own (not just against competitors)

Get a couple extra grands:
Offer digital access (work directly with you) for 1-5k (in one payment). Guarantee to continue working with them until they achieve said result.
Dont sell out (dont sell to "all" the people you could sell). Keep some demand for the future.

[tawanda]

I always watch Alex's vids to see if I'm doing something right/wrong or if I'm missing something. We're already thinking about ways to give more access to our subscribers. Thanks for confirming this is the right way to go.
The value in having someone who can show/teach you the keys to building a robust business strategy is absolutely immeasurable! As always, thank you for the great content Alex.

[willlock]

Thank you so much for all of the wonderful information that you pass along to all of us! You’re an amazing person!

[MattTradesLife]

Working on my first physical products business. This was huge. Thanks Alex 🤘

[milfordctmarketing]

Alex, I love all the training you do. I have been following your training on your main website. You sure contribute so much value. Thanks so much for all you do to promote entrepreneurship

[hisanzee]

I have watched this video back to back again and again, and every year it’s new to me. It has helped me a lot, and also to strive for a better way to curate my service business into something that gets into the realm of access. Thanks a lot for this.

[Rk]

I'm re-reading and studying Alex's 100M book, for those who are watching Alex's vids: Don't be silly and think that you mastered it after watching 5 minutes lol, don't think that you will only watch one and it's done, watch it > do it > re-watch > do it again. I've shared the book with friends and I'm still creating my offer, but with my expertise in sales I know for a fact that it will work a lot (it's logical). About the videos, it's a lot of great content in a few minutes that turn in to hours when you work on it (and the ROI it's unbelievable)

[MarketingHarry]

Free valuable lessons that no one would like to miss out. 😉 Thanks, Alex!

[TalkToAMillionaire]

Excellent...
I'm glad you mentioned the "access" category. Very important.
Thanks for sharing this,
James

[GetUnlabeled]

Alex, and Leila, thank you for all you do. I have fantastic coaches, and I was reading your book the 3rd time through when I found out one of my coaches was ecstatically otw to the book store to get your book!

So, I love divine alignment!!!

[minhhaihoang]

Thank you so much for sharing all this for free! Just found you couple of days ago and I can't believe that I paid so much in the past to get worse Information than what you share. So much love man thank you and greets from Germany

[alrod]

Love this!!! It actually starts getting the creative gears moving and brainstorming so to speak.

[luisalfonsocolmenares]

I recommend 100% percent his book. It's amazing. I been reading it and I learned a lot, now I'm more able to scale business and find good market opportunities.