$300M Company Built On Simple Copywriting Hack

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[hakanay]

One big idea that is:-
-Easy to understand
-Easy to believe
-Interesting/unique

[nickbohner]

Alex, I've been consuming your content religiously for the past week after discovering your channel. This has to be the most under rated, high value business channel on YouTube. The information is so high level yet applicable, unlike many influencers that touch on abstract ideas with little practical implication. Keep up the good work.

[getfithealthywithvivien]

Summary:
- Center copy around a single core concept (the concept should be easy to believe, easy to understand and inquire)
- should be simplest, clearest and easy to understand (is this the centralized, focused concept I can choose?)
- the subbullets to reinforce the singular concept (eg stories, examples are subbullets)

[LeoFrenchie]

I've been studying copywriting for a few months and this advice is the most useful I've seen. Most landing pages/ads that fail try to incorporate 4-5 different benefits because we think "this way more people will want to buy." Instead, it's better to write laser-focused copy to just target one angle. Thanks!

[JakeLawson_]

One Reader. One Idea. One Offer. One Action.

[andrewmaher]

Thank you Alex. This is great for the “Creative Problem Solver with ADHD”… Not sure if that’s a thing, but this simple strategy you shared in this video really helps me to pare down the “noise” to the core benefit. Which has allowed me get past the paralysis of too many ideas, and move forward to putting something out there. Thank you again.

[TheAkilesh]

Great content! Thank you, Alex. Now I know how to take my copywriting to the next level!

[DHumix]

This is an epiphany, Alex! Thanks so much for driving this home.

[steveparisi]

How does this not have more views! Great coaching advice for anyone in business, especially if offering multiple products/services. Laser Focus. Love it!

[keithkatane]

Reminds me of when I first read 'Film Directing Fundamentals' and they spoke of a film having a spine... .Thanks as usual, Alex.

[beyondhomosapien]

Brilliant tip. Thank you for sharing and helping us understand the tactical stuff behind building empires

[MattPurcell]

Awesome stuff man. Would love an example of the one idea you have used yourself! Any examples you can show from your stuff will take it next level and would be super super useful

[OGTennyson]

Any Tyson 4D copywriter here as well?😂

[DEFACTO]

This was the final peace that removed my hesitancy in content delivery. EPIC

[miguelhenriquez]

Alex you are a amazing Coach, thank you. May I ask what is that Award in your background with a 6 disc for? Also this video needs more views amazing

[HoodieSource]

Bought both of your books, including your new one.

[thelastbrobo]

I watch Alex's videos x4 times, with a pen and paper to take notes.

[kingdomcreatives]

The one thing to think about is one thing... the irony! love your content Alex!

[strategist]

Yeah, how does this still only have 90k views? Stuff's gold.

[bwflo]

Thank you for all the content Mr Hormozi! You are always dropping absolutely golden nuggets sir thank you for your dedication to education 🤙🏽