Applying $100M Offers to E-Commerce: I'm Pissed

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How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.
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When I got my hands on 100M Offers I used it to up my e-commerce game. It's like the book was made for e-commerce. Massive value.

chukseze
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In the first few pages alone, I saw how this could be applied to almost any industry. AMAZINV content. I love the clarity

Traintradetravel
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Been applying your book to my brands for months now. Insanely relevant to ecommerce!

TheRedHunta
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Like, I just finished this book today and was about to apply all the notes to my e-commerce store so excited that this video dropped! All I can say is THANK YOU SO MUCH!!

valerieadjorlolo
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That is the absolute best summary of the entire book right there. Was a fantastic read, but that quickly drove home the lessons in a very impactful way! Thank you for this!!!!

Relentless_Resolve
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Fantastic content as always Alex!

Also, whoever is now editing videos now is worth every penny! No issues with previous videos but this is a great value add, love it!

mattpiccirillo
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What I love about these videos is how easy you make it to implement the stuff, thanks.

romanmosaics
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This is exactly the video I’ve been waiting for from Alex. I’ve read the book and was wondering the same. I have a patent pending device that will dramatically increase accessibility to cold immersion therapy for everyone and I haven’t figured out how to approach the value proposition yet. This is exactly what I’ve needed! Thank you guys!!!

andrewgacree
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Finally an editor thats as good as me doing your videos! Now even kids will be able to sit through this wisdom!

TheHappyHummy
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This is like a compact version of marketing & advertisement, product development, ui/ux, operations, and accounting & finance. Thanks.

rome
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This book, along with all your other content that I've been soaking up like a mf for the last two months, has helped me close to quadruple our ecommerce PHYSICAL PRODUCT business, and we have no intention to stop. The clarity and the simplicity it brought on what I should be putting my focus on has been absolutely game changing.

Alex, you're an absolute legend. Thank you for what you do.

fakealbert
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Thank you so much. You and Leila are very much appreciated.

TINYQUBIT
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Love this value equation!Couldn't be explained better than this! Value-based relationship with your clients is the key!

MarketingHarry
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Been binging/rewatching your videos man. thank you so much

nicoluminous
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I love how he talked about Levi’s making videos on how to apply their product in a video on how to apply his product. Very subtle and very clever.

vdcdesigns
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For building my Coffee E-Comm store - this was huge! Read the book twice now but this video clicked. 🤘

MattTradesLife
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I truly appreciate all the content you put out, can't wait to read your book, which just got delivered today!

RekoMoreno
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Thank you so much Alex. Great as always and I can't wait to apply this in thr future

raylubin
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I just finished your book, Alex. I can't understand why people would think that your book doesn't apply to online businesses. If one can't take those ideas and apply it in real life, it's not about the content...
Can't wait to get my hands on the next one, Lead generations.

SandraHippoLogic
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I’m loving the funny edits in your video,
Editing 📈

noobERNS_it