How I RAISE PRICES without losing sales...(using this psychological trick)

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[timdurden]

I like how it's framed as a "pre-pay discount" vs a "one time payment". Thanks brotha!

[NickC]

THIS is why this channel is so much better than the others. You don't just tell people to make more money, you show them how

[sagemauk]

This lesson from you has made me much more money.

[marcusmattox]

geez he’s been thru so many different eras. glad to see he was reading the comments and responding

[theesamuelromxro]

Let’s claim our early gold mine channels literally been following Alex just for a few months and his book/courses all FREE BY FAR THE BEST LEGIT NO FLUFF GUY OUT HERE

[NutriTalkInspiration]

That was great Alex! There aren't alot of entrepreneurs showing this pricing strategy.

[gospelentrepreneur]

Makes sense, great video! I think I'll do a video on how I've sold $1K to $12K packages too. Inspired me!

[matejmilic]

Me (9 seconds into a video): Clicks the like button

[ICXCNIKA_]

Very interesting methods you use buddy! Thanks!

[LucianoDevoto]

The "less polished" Alex is the best Alex IMO

[RyanHelms]

So damn good! What strategies to you deploy on something in the 12-25k range? Same?

[RockyM]

This man’s channel will grow rapidly! Mark my words.

[bacool]

where do you shop for an athletic build pls

[PuvindrenSupramaniam]

I don't usually comment, but I know you'll see this... You're someone who's making X10 more than any sales coach, program, courses, etc out there, and yet, not many people are taking this absurd opportunity to connect with you. O.o thank you for this Alex!! - how do you keep yourself patient at the beginning of your journey (before that 100k milestone?)

[robertstrada]

I love these small psychological sales maneuvers

[boro]

Taking a shot with a question 16 months after the initial posting. How have you seen this applied in the medical field where a) there are multiple products/services one can diagnose/recommend and b) the actual collection varies wildly from the production (thank you, insurance companies). Best course of action seems to ditch insurance and go to fee-for-service model but that will take a while to implement, I think. Thanks in advance for feedback.

[TonyVersic]

GOLD Alex. Any advice on commissions and structure to pay a sales team? Everyone is saying 10% comms but I feel salary plus comms creates longer term team (although I don't know)

[millions]

I dont understand at the end do they have to pay thé full price or just the pre payement discount

[tannern]

Hey Alex, Thank you for these amazing videos! Any advice for using this in high-end luxury goods and jewelry? People always ask for a discount, so I would like to know how you would frame it to make the high price look like a good deal. Also, I saw that Leila has started posting on YouTube too! Even better, now we get 2 times the advice. Keep it going strong! Take care. Regards, Tanner N

[yeeboy]

this is brilliant thanks!, , I have an info product i created that i was selling for $3300 .. but my friend was telling me to bump it to $5000 and I'd be able to sell more. Its in the crypto niche .. I've watched your other videos on this topic .. i think I will try this and up the price to $4800 or $5000!