How to say no to a client

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Saying no is hard. But saying no to potential business is even harder. Especially when you're starting off and every penny counts. Here's what happened when I said no to a potential client.

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I said no to my first potential client during the training. I tried it hard but I just had to be honest and said no. He/She didn't understand it at the beginning and felt bad but as you said, I put him/her in touch with someone else and now it's better. Thanks Mark! I'm based in London UK but I'm from Spain, next time you're around in the city would be nice to meet you! :)

itshelena