How to sell a product - The most PURSUASIVE tactic you can use...

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[SyedMuktasid]

I remember I went into a cosmetics store with my wife and the sales lady there kept giving her so many products to test and even gave free samples without once asking us to buy anything... this experienced left me wanting to buy something. My wife was contemplating not buying anything and I was like, I'm not leaving this store without buying anything. Alex's hack of 'give, give, give, give, give, get, give, give' is definitely really powerful.

[michaelsophia]

No half measures - either sell or don't sell. If you're going to ask, make it know that you're asking. Ask hard.
Also, even better is the power of goodwill - if you give, and keep giving, and hold on the "ask", you will get.

[Darknezz]

Love this channel! To gain the value of someone else's hard learned experiences is priceless!

[marychatterly]

This is so true, started doing your methods a few weeks ago. Just helping friends businesses focus and niche market and contact the right people. Not once did I ask for money, but they keep giving me money. In fact often I've said I don't want money as I am on a learning curve, but still they want to pay me. Thanks Alex you are helping lots of people with your videos. You are amazing

[thethomasgrouplv]

Such great advice!
In the words of Jim Rohn - If you can help enough people get what they want, you can have whatever you want.

[TheMarketVibe]

This is so on point! When you continue to give you show your audience/potential clients that you're more concerned about their wants and needs than creating business for yourself!

[LearntoMakeHonestMoneyOnline]

I'm a simple man.

When Alex teaches sales, I listen!

[walkingeverywherek]

Not all people are reciprocative in nature! Some people are just takers, and the more you give, the more they devalue it in their mind and take it for granted, and expect even more!

[dtermnedone]

I like that you can laugh and freely speak about your mistakes and business pains. This was great!

[businessshaman]

This channel is freaking fire! 🔥🔥🔥 live this Alex and you’re new book, can’t wait for the second one!

[josephbrolly]

This reminds me off the time I bombed so hard at an industry conference. It was for my new start up. We had only just developed the technology and I was asked to speak In front of 250 people. Stumbled through how it works and how it helped them but my delivery was awful. No confidence, not enough relatable human story. What’s pained me so bad is that I’m usually a confident public speaker and I trained as a lawyer! People were coming up to me afterwards and trying to encourage me as I must have looked so broken. One if the most embarrassing humiliating experiences of my life! Feel you Alex!

[Hejnasty]

LOL I was sitting front row in that room 😂 but definitely provided a ton of value during your presentation and helped us a ton

[deanvelevski]

The fact that you don't give a shit about your camera focus and don't need to really shows how good your content is. Keep it coming.

[KlaasVictor]

I watched this video 2 times to truly understand how to apply this.... it is so different. For example, most people soft pitch in each youtube video... I really like your approach, and understand it is much more honest and effective.

[johnclark]

I wish your camera had the same amount of focus that you have 😃
But in all seriousness though..you are massively underrated I hope your channel blows up and get the recognition it deserves one day.

[peterfuentes]

Thanks, Alex. I just got your book and I'm halfway through it already!

[Realisticsd]

Love the transparency....also thank you for creating gym launch! ~ Marc

[andyramsayflow]

Thanks Alex. Been watching your videos and super appreciate it man!

[JordiSegues]

Awesome. Thanks Alex, learning a ton with you.

[YRFTM]

I appreciate you man thanks for the insight, thank you for your knowledge much love for what your doing and how your helping ppl💯👌🏽🙏