The ONLY 4 ways to MAKE BILLIONS as a service based business..

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[SyntheticGrassLaunch]

This is 20 years of amazing business advice, well summarized in less than 15 minutes. This is so well done. Thanks for the video.

[laszlopetergyarmati]

Analysed a lot of business models and this is the best non-bs summary one can come to. Clarity is hard for most, and you just nail it Alex. Fantastic videos.

[yevheniyk]

Alex, I just want to take a moment to really thank you for doing this.
This is highly educational and practical. I feel my brain slowly clicking into place when I watch you videos.

[jamiehush]

Software engineer and engineering manager here. Can’t agree with Alex enough. I regularly dissuade non-technical people from starting a SaaS companies. I lead an engineering org for a SaaS company and even I wouldn’t ever want to start one from scratch. Long term money is excellent, but the upfront time/money risk is much higher than you think. Without a 50/50 solid tech cofounder it _will_ fail.

[chingching]

Such a great channel. The part about low build cost and low skill service just clicked for me. Thank you.

[trevorlegwinski]

Alex, thanks for all the value you provide. Would be super valuable to expand on this video particularly around enterprise value creation, and valuation multiples.

[MarketingHarry]

That was another value bomb from you. Every service business owner should watch!👌

[coolpeips]

This is like a free MBA course online. Thank you, Alex!

[josephbrolly]

You have such deep knowledge Alex and a way to simply explain complicated info. Great vid

[bodmitri]

priceless for those of us that have 'service-based' businesses. Thanks Alex.

[KlaasVictor]

This is so next level! You are raising the bar on YouTube!

[AlexanderMoen]

Each one of these videos is on par, or better, than many of my MBA lectures. Love it

[jactinta]

Thanks for putting in the time to educate young entrepreneurs and business owners!

[robertogilvie]

Alex, I really enjoy your videos and think it is great that you are providing business development education. So many of the wealth experts online and in the bookstore are really in the education business. What do you think about a #3 and #4 business (think Adobe or Bloomberg or TastyWorks)?

[LearntoMakeHonestMoneyOnline]

I'm a simple man.

When Alex speaks, I start making BILLIONS! 💪🔥

[jiujitsuismyoutlet]

Alex this is the greatest content online about business and entrepreneurship. Thank you so much for what you do!

[josquinribeirostorm]

I think it’s my 2nd or 3rd comment on YouTube in 5Y. Founder of a private company (1st category). 1M+ revenue. I bet next year 30M. Will reach out.

[thisisme]

Thanks Alex!! You continually provide unmatched value in the most efficient delivery possible. Thank you for condensing decades of business experience and presenting it in the most digestible ways. I’ve reread your 100M book multiple times, and am now going through your channel and studying as if it were university. And finally I have found someone like you, who I aspire to be. I’ve opened my first small time hotel and and looking forward to opening my gyms and starting my supplement line in 1-3 years. I will contact you when I reach 3M in sales so we can work together and have a lift haha. Thanks again for everything!!! Tom

[jayrodriguez]

Thanks alex for this advice. It’s so helpful for someone with such grand ideas, but I know I should just start with the highest cashflow highest impact boring business model first then partner with the right person

[cryptogenik]

@Alex Hormozi - Protip - flip the switch on your camera to manual focus so you're camera isn't refocusing the entire time.👍