The first product you must sell in a new business...

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[chuckthecontractor]

Listening to these videos + 3 months of massive action have allowed me to make huge strides in my biz.

[chimaokenimkpe]

This is probably one of the best practical business advice channels out there today.

[cwbsystems]

This man’s depth of knowledge and willingness to share is almost as magnanimous as his mustache.
Thank you sir, from a budding entrepreneur.

[brandonfranke]

This is why Costco has sustained multiple adversarial business models. Options backed by homework, skin in the game (membership), and generally yes ladder type purchases (you never buy one thing). Brilliant content!

[Apeman_Actual]

I can’t overstate how much your videos have helped with my mindset around my business. Keep it up man, you’re changing lives.

[himanshugangil]

Highly Grateful Alex!

My Takeaways: -
- People don't look at the total contract cost instead they look at whether their purchase is a monthly expense fit or not.
- Customer Stickiness can be increased multifold by the high upfront amount and then the lower recurring amount.
- Give the salesperson one dream to sell.
- Prospects shouldn't think about what product they should buy, they should just be given payment options to complete their buy.

Also, thanks Alex for the PRO tip!

[delunadenny]

Damn genius. Thanks brotha. Love the idea of them actually committing to buying a product but having the “freedom” to chose their payment option 👌👌

[Joshmaskillacademy]

Who secretly loves his camera doesn't focus, the content delivery is that powerful.

[waleedcchavez]

I love how Alex's advice is always simple and straightforward, yet so effective, that it makes you question how this is free.😂I've found more value in his videos than anywhere else. Love it!💯

[MarketingHarry]

Your video is more like a business class for free! Thanks, Alex 🙏

[ladmandiola]

Exactly what I did with The Ultimate Knife. Focused on just ONE main product, then offered one more product, then one more over time. Thanks Alex, great input!

[mlg]

WOW!!! SO much valuable information packed into this short video...and I, a moron when it comes to business, even understood most of it!!
Thank you, Alex!! I will continue watching and learning!

[gottashoot]

This is awesome! Thank you Alex. I’ve been going crazy on your book and content, overdoing it if I’m being honest, and yet I keep finding new nuggets like this.

[jpolweny]

you for making and sharing these videos Alex. Really appreciate you and all that you do. I also was working on the 3 different packages paradigm BUT with your lesson, I am going to focus and become expert at just one thing with different payment options from high (premium) to low. 💯🔥🔥🔥👍🏿🙏🏿

[JesseWilloughby]

Alex Thank You! I enjoy ALL of your videos and your first book is 💰💰💰💰. Excited for the next ones and the day I’m hitting $3m so that I can have personal access to you/your team.

[LoverFighterWriter]

I already loved what I do, but every time I watch a video here it makes me more excited to do the work.

[MariaWendt]

Alex, congrats on hitting 80k subs!!! 🥳🥳🥳🥳🥳

[noboxmedia]

Never fails to impress me people focus on having all the best equipment etc but yet Alex has equipment that cant focus but his data is priceless and he's got almost 80k subs while someone with the most amazing equipment and has 0 subscribers. There's a lot of holes that could be used for Alex to get his market higher but he doesn't even focus on them. It all falls back on having the correct information and mindset that makes profits. Just get out there and fail as much as possible to get it out of the way. Once you find that thing that works for you everything else starts to fall in line. test test test then win...

[andrewdavidcourtney]

Gold. Pure gold. The KISS principal is right once again 👊🏼

[LaundromatMillionaire]

What a great video. Great job Alex. I appreciate your content. Keep serving others. 😁