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Creative Strategy In Advertising Example - HP
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Creative Strategy in advertising example of HP 'Windows for Hope'. In this edition of Strategy Scalpel, the Strategy Finishing School members break down the creative strategy behind HP's 2020 advertising campaign 'Windows of Hope' created by Goodby Silverstein.
Timestamps
0:00:00 - Intro
0:00:27 - Creative Strategy Example HP
0:01:05 - Consumer Insight Example HP
0:01:58 - Example of the Consumer Insight
0:02:25 - Example of the creative work
0:02:42 - Sign Up to The Planning Dirty Academy
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🔴 WATCH NEXT
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🔥 Follow me on
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
Timestamps
0:00:00 - Intro
0:00:27 - Creative Strategy Example HP
0:01:05 - Consumer Insight Example HP
0:01:58 - Example of the Consumer Insight
0:02:25 - Example of the creative work
0:02:42 - Sign Up to The Planning Dirty Academy
—————————
🔴 WATCH NEXT
—————————
—————————
🔥 Follow me on
—————————
ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
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