Creative Strategy Framework Example Facebook

Creative strategy in advertising is an important step in the process. It is best explained with examples of creative strategies for brands. In this example for Facebook we look at the creative strategy behind their ad.

A review by strategy consultant Julian Cole on the Facebook COVID-19 Ad for the Strategy Finishing School Scalpel.

Timestamps
0:00:00 - Intro
0:00:21 - Communication Challenges amidst Covid 19
0:00:26 - Facebook Mission in Connecting the world
0:00:57 - Facebook Creative Ad Strategy
0:02:25 - How facebook supports the community in Covid19
0:03:21 - Marketing during COVID-19


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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.