A Complete Marketing Strategy In 3 Minutes

P.A.C, understand it and watch what happens to the creative you produce in your marketing efforts … the faster people get this concept the faster they will start getting results - the creative is the variable of success but the strategy of the creative is the starting point!

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Gary Vaynerchuk is a serial entrepreneur, and serves as the Chairman of VaynerX, the CEO of VaynerMedia and the Creator & CEO of VeeFriends.

Gary is considered one of the leading global minds on what’s next in culture, relevance and the internet. Known as “GaryVee” he is described as one of the most forward thinkers in business – he acutely recognizes trends and patterns early to help others understand how these shifts impact markets and consumer behavior. Whether its emerging artists, esports, NFT investing or digital communications, Gary understands how to bring brand relevance to the forefront. He is a prolific angel investor with early investments in companies such as Facebook, Twitter, Tumblr, Venmo, Snapchat, Coinbase and Uber.

Gary is an entrepreneur at heart — he builds businesses. Today, he helps Fortune 1000 brands leverage consumer attention through his full service advertising agency, VaynerMedia which has offices in NY, LA, London, Mexico City, LATAM and Singapore. VaynerMedia is part of the VaynerX holding company which also includes VaynerProductions, VaynerNFT, Gallery Media Group, The Sasha Group, Tracer, VaynerSpeakers, VaynerTalent, and VaynerCommerce. Gary is also the Co-Founder of VaynerSports, Resy and Empathy Wines. Gary guided both Resy and Empathy to successful exits — both were sold respectively to American Express and Constellation Brands. He’s also a Board Member at Candy Digital, Co-Founder of VCR Group, Co-Founder of ArtOfficial, and Creator & CEO of VeeFriends. Gary was recently named to the Fortune list of the Top 50 Influential people in the NFT industry.
In addition to running multiple businesses, Gary documents his life daily as a CEO through his social media channels which has more than 34 million followers and garnishes over 272 million monthly impressions/views across all platforms. His podcast ‘The GaryVee Audio Experience’ ranks among the top podcasts globally. He is a five-time New York Times Best-Selling Author and one of the most highly sought after public speakers.

Gary serves on the board of MikMak, Bojangles Restaurants, and Pencils of Promise. He is also a longtime Well Member of Charity:Water.

[belenmariagutierrez]

this was SUCH AN IN-DEPTH marketing masterclass that it took me a whole 45 minutes to take notes for execution on a 3 minute video.. this truly is the era of information, i can't believe i just consumed this for free on YouTube

[heytys]

Some truths here that Gary articulates nicely into a framework. You don't need to be on every social channel though, unless you have the budget and the team to back it up.

[tripneverland]

🎯 Key Takeaways for quick navigation:

00:00 🏗️ *Understand brand values and business goals before diving into marketing strategies.*
00:14 🎯 *Create detailed consumer segmentations, not just three, to better target specific audience cohorts.*
00:41 📱 *Choose platforms based on understanding their culture and purpose; consider allocating marketing dollars wisely.*
01:10 🔄 *Once the framework is set, leverage platform-specific strategies (e.g., Facebook reels, TikTok green screen) for effective content.*
01:37 🧠 *Employ a post-creative strategist to analyze qualitative and quantitative feedback, refining strategies based on real-time insights.*
02:04 📊 *Use data proxies like virality and consumer sentiment to inform future creative briefs, focusing on what works for better efficiency.*
02:32 🔄 *Regularly reassess consumer cohorts based on feedback; eliminate or refine based on performance, doubling down on successful segments.*

[SimonLong-qwjt]

A good lecture that will benefit all who have followed this excellent explanation.

[florianschone]

This has been Like the most valueable Video I have Seen from Gary in 3 yeard

[coachsayf]

Any idea if there’s the full video available anywhere?

[blrcandles]

Brilliant yet perfect common sense. It’s all about the numbers !

[digitalmarketingconsultantsgb]

Gary Vee you have a great ability to break it down fast and efficiently for me! I am breaking into marketing and I am here to learn!

[zitapuskas]

I fucking love you Gary! I didn't follow you for a while and I love that I come back and you share such a value in such a short video. Just fucking love you!

[theyiannispapastergiou]

Segmenting and specifically targetting is amazing but how do you manage to scale it without real manpower?

[GCInvesting]

Thank you Gary! One of my last videos was about you!

[abmathodi]

This is why l follow u sir!The strategies are 🔥🔥🔥🔥

[davypaul]

"...The Truth of the consumer, NOT the Audacity of the Boardroom!" #5's Mic Drop Statement for me and should be for all of YOU!!!

[anasakram]

This is where walking and talking are in sync. Pure gold.
REAL MARKETING

[dirtyblueshop]

Thank you so much for you content Gary! 🙏🤙

[johanlundgard]

I learn so much every time that man opens his mouth😁

[chuckebbs]

you nailed it man this is what i was looking to hear

[clefself]

i paid a guru and was told to do 3... broad, tangent keywords, and websites ... now i can see how much further the rabbit hole goes

[tenderbagel]

Saying all of that while also interpreting in sign language… insane!

[wilberplays]

With creating your consumer segmentation idea I started making gaming shorts using my music and it has been converting so great 😎