Creative Strategy In Advertising Example Geico

Have you ever seen an ad that doesn’t have an insight in the strategy? We’ll be using an iconic example: Geico’s ‘Fifteen minutes could save you 15% or more on car insurance”.

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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.