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Creative Strategy In Advertising Case Study - Coles Supermarket
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An example of a creative strategy for supermarket brand Coles.
In this creative strategy, Coles balances short term demands for sales with long term view of brand growth.
Full disclosure, I did not work on this campaign.
Timestamps
0:00:00 - Intro
0:00:48 - Balancing Long Term and Short Term Marketing
0:01:10 - Consumer Benefit Ladder
0:01:40 - Consumer Problem Definition
0:02:38 - The Planning Dirty Academy
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🔴 WATCH NEXT
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🔥 Follow me on
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
In this creative strategy, Coles balances short term demands for sales with long term view of brand growth.
Full disclosure, I did not work on this campaign.
Timestamps
0:00:00 - Intro
0:00:48 - Balancing Long Term and Short Term Marketing
0:01:10 - Consumer Benefit Ladder
0:01:40 - Consumer Problem Definition
0:02:38 - The Planning Dirty Academy
—————————
🔴 WATCH NEXT
—————————
—————————
🔥 Follow me on
—————————
ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
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