Creative Strategy for Beginners in 2023 [LEARN IN 7 MINUTES]

In advertising, creative strategy is the organizing plan of action for a creative idea. The creative strategy process is mainly involved in 3 outputs.

Watch till the end of this video where we break it down, with an example from Dove’s Real Beauty Campaign!

⭐Credit: Oglivy
—————————
🔴FREE STRATEGY RESOURCES

—————————
🔴 WATCH NEXT






—————————
🟢FOLLOW ME ON

—————————
🔴ABOUT ME

I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.