How to present creative ideas: Example from Burger King

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Ever been in a pitch where you have an idea that you truly believe the client couldn’t turn down?

But then It just doesn’t seem to land the same way as when you and the team were running through it.

Let me show you an easy framework to sell your creative ideas with an example for Burger King.
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple, and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
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Hey Buddy,

I have been watching your videos for last 2 months. I am a facebook advertising specialist for d2c brands. I also offer brand strategy service to my clients.

I want to buy your course strategy finishing school, but i am still not sure whether is it for me or what benefit it will bring to the table? i saw your videos but which is confusing me more what strategy is? what a freelance strategist do? It's becoming very hard to understand.

Can you help me how it can help me bringing more value for my d2c brands clients? - please clear it in simplest form, i will buy for sure i have seen the curriculum, its good.

dipeshkataria