Creative Strategy Director: A Day In The Life

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Let me walk you through a typical day in the life of a Creative Strategy Director, based on my own experience as one in New York. It's not the most glamorous life, and it's not without its challenges, but it's an exciting story to tell!

This video is part of my 'A Day In The Life Of' series, which gives you a behind-the-scenes look at my day-to-day life as an all-around strategist.

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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.

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A day in the life suggests an average day. So you are or were working every day till roughly from 9am till 10pm?

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