The Psychology Behind Good Advertising

Ever wondered why some advertisements just tend to stand out more than others? In this video, I take a look at the psychology behind good advertising.

Thank you for watching! If you liked this video, please remember to give it a thumbs up and hit that subscribe button for more content.

[sohanughosh]

"Who am I?" is really what underlines advertising. Brands are simply trying to give you an identity via advertising. That forms the core, the foundation of it. Being a small biz owner and having no orthodox education in business, I try to figure things out on my own. For long, I was not being able to figure this one out - what is at the very core of advertising? Today I know and understand. Thanks a ton. ❤

[beatspoken]

Great post. One key in emotional marketing is the use of music. It enhances the experience and ties your emotions to the content.

[quickcinemarecap]

00:04 Advertising shapes society and influences daily decisions.
01:26 Advertising helps businesses reach customers
02:25 Successful ads evoke emotions, not just showcase product qualities.
03:28 Perfume commercials showcase the artistry and mood of fragrances.
05:12 Two perfume commercials take different approaches to advertising.
06:12 Good advertising helps us build an identity.
07:15 Advertising appeals to our subconscious mind
08:20 Good advertising feeds off our insecurities and deficiencies, leading to unnecessary purchases

[ConceptHut]

It seems the key thing to draw from this is SHOW, DON'T TELL. It's difficult to express value through logical words. It is easy to FEEL value through emotional words or visuals.

[julius-marx]

Great video! The ending is deep and unsettling, but true. The economy runs purely on our desire to "be someone" - an ideal. Today we have more choices than ever before and also more anxiety. More comparisons. More pressure. It's ironic that we'd probably be happier if we had less.

[setionos]

Importance of good advertising: In a saturated market, where choices abound, good advertising distinguishes products by either highlighting their qualities or evoking emotional responses, playing a crucial role in consumers' decision-making.

Emotional appeal in advertising: Successful advertising often relies on creating a strong emotional connection with the audience, with memorable campaigns focusing on feelings and associations rather than explicit product details.

Building identity through advertising: Advertising helps individuals answer fundamental questions about themselves by providing a shortcut to decision-making, offering a pre-packaged identity associated with a product, and alleviating the burden of self-determination.

[gauravpatel]

Showcasing the outcome of the product by addressing the right emotions, can help a brand create a strong impact. In the end it should be less of an advertisement and more like an awakening and hope arousing.

[firefox]

That second fragrance ad really works at having an impact on you.

[milmal]

its amazing that people still actually watch commericals with adblockers and DVR. I honestly haven't seen one for about 10 years

[nandawasthi]

Advertisement is art on making them feel the need that they don't. There is no mind but only needs and compulsions.

[kezmenflowers]

That Giorgio Armani commercial was so good that I ended up buying the cologne

[zionaea]

Great video man, it is really spot on! You nailed it with the Emotional response versus the Thought response, and how much better in certain cases, if an ad campaign can effectively combine the two! Such as in the Giorgio Armani, and many movie trailers.

[Tyler-rsxh]

Damn didn’t expect the video to go so deep. Very well thought out and written!

[ryanweaver]

I was very successful in 100% commission ad sales when I was younger. I got to work with many businesses of various sizes and Scopes. I understand the value and reality of stake holder capitalism. I also remember working with muscular dystrophy patients and how valuable proper ADA certifications are to families. And, working as a volunteer at a suicide prevention call center… there’s not a lot of “markup” or “margin”, on keeping people attached to a world which can be very unfeeling… but, the family’s would certainly find Value in that work.

Sectors and markets matter.

[ehsanmehdinezhad-exjw]

Hello, in my opinion, you spoke very generally and the examples you gave do not have any statistics of success or failure. I hope you will be more detailed and in-depth on the topic of advertising in the next videos

[QwikAdDotCom]

When I saw the McD's logo at the start of the video, I knew I had to stay and watch

[vectoranvil]

It is a manipulative system that strives to replace the core of a person - being proud of oneself because of your achievements and just because you had the strength of character to decide to be proud of ya - with a product that can be a lotion, a substance for eating or drinking, a makeup and so on. It is like offering a man dying of thirst a glass of salt water - you always have to have more. In actuality people can survive in abysmal conditions on horrible food and be much more fit, agile, alert and happy than modern consumers are, but that's what ads try to convinve you isn't true. That's why the Greatest Generation had more honor and integrity in a finger than most modern Americans have in their own damn body - despite the fact that they were much less educated and much more ignorant. They had the front porch, the car and 2-3 brands of basic foodstuffs, and were perfectly content. The moment someone was able to convince their kids to forsake their moral core - being moral for morality's sake, being proud of yourself just because you said so - the idiotyssey of consumerism began.

[pradeepbhatnagar]

Vry effective vdo bt.as a. Professional in my opinion advertising strategy need to b developed in close association with social studies nd culture factors of the consumers.perception r built depends upon the role of a an individual in conceiving nd understanding communication
. State of mind, latent expectation related to consistency in perceiving the message nd other factors substantially contribute to Advertising strategies.Adversting should be delivered in such a Innovative way that it becomes eye catcher for consumers nd shud be in effective nd simple language in brief in my opinion.Vry inspiring nd motivational lecture nd presentable.

[Hydrogenagent]

The digger one deeps into these things the closer you start to understand everything that has been going on

[myminimalishlife]

GREAT VIDEO! I am watching this for a little research/ ideas on the psychology of selling for a blog post article I am working on for my new blog My Minimal-ish Life. I would love to feature your video and give you credit/link for folks to watch. Can't believe a train/subway would want to have a voice start talking when you lean on the window? That takes the cake on advertising.