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What is ADVERTISING STRATEGY? Examples Spotify & Snickers
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In this video I define what is a strategy and explain the Strategy behind campaigns like "Sneakers' 'You're not you when you're hungry'" and "Spotify's Listen like you used to."
With guest commentary from Danish Chan, Co-founder at Untangld and Founding Partner at by The Network.
YouTube Chapter Names:
0:00:00 - Intro
0:0:06 - What is a Strategy
0:00:18 - Snickers Campaign Case Study
0:00:44 - Snickers "You're not you when you're hungry" Advertisement
0:00:55 - Julian Cole, Strategy Trainer
0:00:57 - Planning Dirty Academy
0:01:04 - Strategy Consultant to Uber, Facebook, Disney, Apple, and Snapchat
0:01:15 - Two levels of Strategy: Business-Level and Consumer Level
0:01:20 - Spotify Campaign Case Study
0:01:21 - Spotify Business Problem
0:01:27 - Spotify Subscription
0:01:35 - Spotify: Consumer Problem
0:01:52 - Spotify: Insight
0:01:55 - Spotify: "Listen like you used to" Advertisement
0:01:56 - Danish Chan, Co-founder to Untagld
0:02:12 - What is Strategy
0:02:17 - Good Strategy, Bad Strategy by Richard Rumelt
0:02:26- How to solve a challenge
0:02:34 - How to diagnose a problem
0:02:48 - Interpretation of Richard Rumelt's Good Strategy, Bad Strategy
0:03:22 - Where does strategy start and finish?
0:03:50- What is a good strategy?
0:04:12 - How to write a creative brief?
0:04:26 - What is a Get/Who/To/By?
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🔥 Follow me on
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ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
With guest commentary from Danish Chan, Co-founder at Untangld and Founding Partner at by The Network.
YouTube Chapter Names:
0:00:00 - Intro
0:0:06 - What is a Strategy
0:00:18 - Snickers Campaign Case Study
0:00:44 - Snickers "You're not you when you're hungry" Advertisement
0:00:55 - Julian Cole, Strategy Trainer
0:00:57 - Planning Dirty Academy
0:01:04 - Strategy Consultant to Uber, Facebook, Disney, Apple, and Snapchat
0:01:15 - Two levels of Strategy: Business-Level and Consumer Level
0:01:20 - Spotify Campaign Case Study
0:01:21 - Spotify Business Problem
0:01:27 - Spotify Subscription
0:01:35 - Spotify: Consumer Problem
0:01:52 - Spotify: Insight
0:01:55 - Spotify: "Listen like you used to" Advertisement
0:01:56 - Danish Chan, Co-founder to Untagld
0:02:12 - What is Strategy
0:02:17 - Good Strategy, Bad Strategy by Richard Rumelt
0:02:26- How to solve a challenge
0:02:34 - How to diagnose a problem
0:02:48 - Interpretation of Richard Rumelt's Good Strategy, Bad Strategy
0:03:22 - Where does strategy start and finish?
0:03:50- What is a good strategy?
0:04:12 - How to write a creative brief?
0:04:26 - What is a Get/Who/To/By?
—————————
—————————
🔴 WATCH NEXT
—————————
—————————
🔥 Follow me on
—————————
ABOUT ME: I’m Julian Cole, a strategy trainer at the Strategy Finishing School. I’m also a strategy consultant to leading brands like Uber, Disney, Facebook, Apple and Snap. Previously I was head of comms planning at BBH and BBDO New York where my team and I won over 100+ creative and strategy awards.
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