Clients Say, 'How much is it?' And You Say, '...'

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Do You Want To Attract High Ticket Clients with Ease?

When clients say, "how much is it?" what do you say? Do you tell them the price right away? Do you sell them features and benefits? Or do you tell them why your product or service is so good? The answer is none of those. In this video, Dan Lok reveals why people ask this question, and what it means if they ask this question at certain times. Watch it now to discover what to say when clients say, "how much is it?"

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This video is about Clients Say, "How much is it?" And You Say, "..."
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Been in auto sales for almost 20 years, and it still amazes me how much I forget or don’t use the basics of sales techniques that I learned in my first few weeks in training. Great video as usual.

johnmajor
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I started doing summer sales when I was 23 and it changed my life. A lot of life lessons happened on the doors. What I learned from the question of, "How much is it?" isn't so much about the direct response, it's more about how you have built value in the product. If you answer a question right away with the cost of the product, before explaining the worth, you have just shot yourself in the foot. One thing I love to do is build value in the product, understand the customers needs, and then ask them, "Now how much do you think (this product) would be per month?" By doing that you are able to find out from the customers mouth if you built enough value before dropping price. If they over value it, you've done your job, if it's below, you have more work to do in building value in the product.

YoungMoneyInvestments
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I love to joke “The longer we talk the cheaper it gets!” It takes pressure off

trakaiis
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This video is exactly right. I experienced so many failures just by telling them price. Thank you Dan.

suppaahitniga
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woman at bar: how long is it?
me: it depends

PiranhaJaw
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Imagine going to amazon & all prices say "it depends"

Rainson_Entrepreneur
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It's amazing how this 6-minute video can give you the power to secure that job for x amount that you wouldn't have been able to sell. 6 minutes of watching = unlimited potential of sales. Keep up the great content Dan!

ReubenKib
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In my industry most clients want a “price list” or “Are you cheaper than your competitors?”, I tell them I don’t create price lists. I normally service them so well that they don’t pay attention to pricing anymore. Most of my existing clients just pay their bill we rarely discuss pricing because I try to show them that my service and relationship is priceless.

RushellKB
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I just watched your video for 20 min and now I release that
this is the first time I used internet for my real betterment

choudharyabhihseksaran
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This is a real powerful one sir. In my web design/development business, I have noticed that when I let out the price to early, the client gains a lot more power and at times the deal doesn't get closed or closes at the client's own time and will.
What some people are confusing here is price for a product VS service. For a product (which probably has a fixed price), you cannot say "it depends", but you can redirect the conversation and educate them further before blowing out the price.
As far as services based businesses without a fixed price are concerned your formula is perfect.

faithworkstech
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I love these videos. I am an artist who is terrible at business, and this is the information I need. Most of the people I have dealt with seem to be looking for everything without spending a dime. Thank you, Dan Lok.

PictureMaker
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What a piece of wisdom! Happens to me often! 100% of the times, the "customer" asks for the price in the very beginning, they don't buy!

prula
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I love how brutally honest your videos are. Thank you for sharing the wisdom.

zerzer
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Customer : how much is it?
Me: it depends.
Customer : you're not Dan lok and stop wasting my time.

dildildil
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Me*Saves money to buy a laptop*
Me: How much?
Seller: It depends
Me: Damn you Dan Lok

RGan
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This is perfect, I always have a small panic attack when waiting for that question 🤣🤣🤣 but this helps more than you know. Thank you xx

foxxybrown
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The one thing that I like about Master Dan Lok's video is he will at least teach you something that is useful. Unlike other "masters", it is very hard to find useful information from their videos, but instead, they will just non-stop hypnotize you to go to their course.

jaydenhong
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you are everything i’ve needed to be better in sales. i’m so happy i came across your channel 🙏🏻

bwagates
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I like how you can always think from the other sides perspective (as a buyer or seller), understanding their thoughts and use that to your advantage. Thanks for sharing these wonderful tips @Dan!

shen
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Sometimes I think of a question and Dan comes up with an answer.

WittyScoop