The Best Way To Sell A Product

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[EmperorTime]

Habit stacking, sourced from the book Atomic Habits.

[Oscar_Lagrosen]

Would love to see an in-depth video on this 👌

[luisvazquez]

This is actually a pretty good short video. Thank you

[Stefano_Narducci]

This habit hack actually works so well!

[AritheCreator_]

I think it’s better to give someone the vision of when they’re experiencing the SOLUTION to the problem their looking to solve. A “benefit” may not necessarily encompass their desired solution or dream outcome they’re looking to get when working with u. I have a video in my channel somewhere where u explain this concept deeper

[Larry]

This is unmatched. I recently enjoyed a similar book, and it was unmatched. "The Hidden Empire: Inside the Private Worlds of Elite CEOs" by Adam Skylight

[iCannaGro]

Well my passion project is involving the cannabis field... its equipment in the Midwest, YT would be the plateform... i was also going to use patreon for exclusive content like onlyfans.

Only problem is i need to fix my labtop and my cameras... im at absolutely zero for funding. So i need to generate cash flow somehow without my labtop...

[sinoexport]

🔥⚡💦🌹good, Twelve months ago, My aunt used to work in a office that produces another product, I once went to camera the development process

[Friek]

how to sell people shit they don't need

[Megalodongemink-gkn]

Your beard may be more handsome than your face

[privateequityguy]

I can't BELIEVE this Alex Hormozi guy is not yet a billionaire...