The four-letter code to selling anything | Derek Thompson | TEDxBinghamtonUniversity

[ayeshasal]

“To sell something familiar, you must make it surprising and to sell something surprising, you must make it familiar.” How stimulating! 🔥

[designer-garb]

Sometimes it takes someone to explain something that we already know before we can digest it. excellent talk.

[thinkerneurstrategy]

"A window to a new world, can also show you home" - Powerful thought.

[robertheitzler]

MAYA - this was echoed in the 1998 book, "The 48 Laws of Power". In there, Robert Greene conveyed one of my favorite quotes, surprisingly from a book with such tension in it's conveyance of the human condition of power... "The mind must not wander from goal to goal, or be distracted from success by its sense of purpose. What is concentrated, coherent, and connected to it's past has power. What is dissipated, divided, and distended rots and falls to the ground". In short, people seek a clear message. The need that message to fit into their referential context within their mind. Innovation is compelling when it is focused, clear, and connects to what we can understand (acceptable). Interesting talk and thank you for sharing.

[Darrenowsley]

I am an Artist/Musician and I have always struggled with the fact that '' No one knows what they like, they only like what they know.

[DataJuggler]

Raymond Loewy - I have learned more about the world I live in from YouTube than all the years I spent in school.

[surajchavda]

After long time I find a TED talk that is amazingly helpful for Business purpose and talking about some actual valid formulas and principles that can help in any event of life.

[keithshowell]

This is definitely one of the most informative and fluid Tedx Talks I have heard in the past 3 years. Thank You, Derek Thompson, for your brilliance and insight.

[lexuantruong]

This is what I call “Slingshot Principle”. (You have to move people back, to their very comfy zones first, to push them forward)
I noticed this pattern in my first year of design education and I think anyone interested in design will somehow notice it with their instincts.

[goliathprojects]

Today I learned about Raymond Loewy and I'm glad I did. It's like finally discovering which artist was behind those songs you heard so often, only for design.

[peterzeegach]

Excellent talk. This can apply to a lot of things, and I feel as though it will help me in making progress on a lot of different fronts. Thank you!

[cracktheteencode]

Excellent talk. Easy to follow and tremendously insightful. As an entrepreneur navigating bringing innovation to the market this talk explains so well the challenges and the reasons we face them. Thank you!

[mariflordevibar]

I was thinking of a topic that I will present, i search and search and until I was stuck of this video. I was inspired to reflect on his lecture. You are absolutely brilliant speaker.

[navinraut]

One of the most insightful and at the same time the smoothest Ted talks I've ever seen. Elegant.

[madebyrequest]

"a window to a new world can also show you home"
beautiful!!

[normanduck]

Yes this is a first class Ted talk. I have been a broker for many years and had forgotten about the art of piggybacking a clients perspective to make the pitch land more conservatively. Great stuff mate.

[nelacostabianco]

6:45 Code = MAYA - "Most Advanced Yet Acceptable"

[jesse]

This is it! This is what I needed for my product. A way to explain it to the old way of doing something by integrating and combining it with the new way. Thanks Derek Thompson.

[DavidDiMuzio]

One of the best TED talks I've ever heard.

[najeebkhan]

This is so amazing.
I am 56 years young and had always been embarrassed buying almost the same clothes and almost the same shoes each time I go shopping and the strange thing had been I am willing to pay more for a high end brand but for something supposedly new but still almost the same and familiar in the end.
I discussed that with my friends and they admitted to have the same experience.
Perhaps the basic tastes never change or perhaps there is a comfort zone for all of us which we never want to leave or all fashions and fads are just a temporary experiment?
Thanks Derek for the wonderful talk!