Content marketing strategies for B2B

Even though there may be perceived differences between B2B and B2C marketing, they both require similar strategies. Elemica’s Ed Rusch sits down with us to discuss how best a business can use content in B2B marketing. Whilst a marketing team may be targeting a business he explains why content should still be used strategically, the importance of relationships with a buyer, and why it isn’t so different to B2C marketing.