B2B Marketing Strategy: How To Get More Leads For B2B Businesses

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Quality leads are something every SaaS founder and SaaS business could use more of.

It’s a noisy world out there and there are so many different channels than ever (e.g. TikTok). So if you’re a B2B SaaS Company, what channels should you focus on to generate more B2B leads? In today’s Unstoppable Sunday episode, I’m going to dig into the 3 most important channels you should focus on in your B2B marketing strategy to help you get more leads and accelerate the growth of your SaaS business.

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PLAYLISTS TO WATCH NEXT

1) SCALE AND GROW YOUR SAAS STARTUP WITH AN UNSTOPPABLE GTM

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^^ How I quit my finance job, built, scaled, and sold a venture-backed startup, and then helped sell the company that bought mine for $4.75bn. Here’s my crazy founder story.

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I am almost on the same phase of business as your content on youtube..implementing so many things which I am learning from you..it works..simply gold bro..thanks a lot TK Kader..cheers 👍

AdityaBhave.

Late to the game but really enjoyed this video. I'm not the founder, but as a marketing manager, I've leaned into LinkedIn and webinars heavily early on. Webinars, especially, have been incredible both from a lead-gen perspective and a trust-building perspective (and they help us stand out from competitors which never hurts). I've mostly used email to drive webinar registration, send one-off links to blogs, etc. but will definitely be focusing on nurturing leads in the next phase of our marketing strategy. Thanks again

gpgbdrm

Bravo, TK. Bravo. Customers need to know you before they trust you. You're a legend.

rscotten

Dude your channel is friggin amazing thank you so much for this content. I will be taking your coaching program when I have more time on my hands.

gagemarshall

TK. I just finished the first cohort of the Linkedin Creator Accelerator Program. I learned that the optimum posting frequency is FOUR times a week. In the ten week program I gained 5, 000 followers, 400 connections, and ihad ncredible engagement. One post got 252K views!

RichardStiennon

TK - I just came across your channel. Super high quality advise! Thank you!

AlokKumar-rcwb

wow.TK bhai. I have been missing this from so long. Glad u came up brilliant information

SandeepSingh-fbex

Hai TK your video information is so powerful. Eye opening. This is the first video i have started watching in learning on sales and marketing. Thanks. Keep going

sreenathanvkat

Very great advice. Im excited to Keep learning from you! New subscriber here

shawneilbailey-gordon

Thank you so much for this video man, really appreciate the efforts and the insights

Mumtaza_Iswanda

Thank you! I applied for an internship and as case stuy I have to find new potential costumers for their B2B Business and I had no idea where to start! Thank you for inspiering me and that i could lern from you!

paulinakaulard

Wow fedex mail as outbound channel. Didn’t think it works. Nice tip.

polavenki

YES AND AMEN! Thank you, TK. A true Gem as always!

talentcheetah

Awesome video again cheers TK! When do you think it would be better to use use YouTube instead of LinkedIn for the first option in your video? Does it depend on where your ICP is hanging out? Of if you're good with video, would YouTube make more sense than LinkedIn? I'm deciding on which option to focus on right now :)

GideonShalwick