Mastering B2B Marketing: B2B Content Marketing

The latest instalment in our webinar series on Mastering B2B Marketing delved into the basics of content marketing: defining your goals, understanding your target audience and their pain points, how to map out the customer’s journey through the funnel with relevant and valuable content, and selecting the best channels to communicate your B2B marketing message.

Watch the webinar recap to understand these key ingredients of successful B2B content marketing.

Every month, we host a FREE marketing webinar to cover trending topics and share how you can power up your marketing. Join us next time for more insights and marketing secrets from @DylanKohlstadt and our resident industry experts.

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