How to Create B2B Content Strategy That Converts

Creating content if you’re in B2B is a crucial part of spreading the word about your brand and services.

B2B content marketing doesn’t have to be boring, but it is beneficial if you learn how to embrace all of its unique opportunities.

In this video, Ross Simmonds, founder and CEO of Foundation, a content marketing agency serving B2B brands, gives strategic ways to incorporate content marketing techniques into your B2B marketing. Get insights on how to implement these techniques, reach your audience, and generate revenue.

Wanna skip around? Here you go:
00:00 Intro
00:23 The B2B industry vs the B2C industry
01:03 B2B content marketing
01:42 Tips to fuel your strategy

Excited to kick-start your content ideas? Take a look at these resources to help you get started:

➡️Check out The Content Marketing Starter Kit with a free Content Marketing Calendar

The opinions of the speakers are his/her own and might not match the opinions of Semrush.
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KEEP IN TOUCH!

#b2bcontentmarketing #b2bmarketing #contentmarketingtips

[navya-sv]

Use data analytics to find new leads and modify your targeting to boost lead quality and conversion rates.

[Victoria-Stevenson]

How do you find out what your target B2B audience is asking? How do you learn how to speak to this audience? I would love to see more information on that.

[lunafeeproject]

Thank you for making this content. It helps me a lot to understand b2b marketing✨

[DominicDiNardi]

This needs better audio. This is extremely annoying to listen too.

[katarzynaserafin]

More B2B content, please ! 😊
I work in automation industry, with very specific target market, and I am struggling with new ideas! That's so frustrating 🥲