7 Essential B2B Marketing Strategies

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Boooring.

That’s often the first thing that comes to marketers’ minds when they think of B2B marketing strategies. To be fair, this reputation isn’t entirely unfair.

For the longest time, business-to-business (B2B) marketing has been associated with dry articles in industry magazines, trade shows and events, as well as hours of cold calls with potential business clients.

But in the digital world that we live in, there’s simply no reason B2B marketing has to be dull. In fact, the most successful B2B marketing campaigns draw direct inspiration from business-to-consumer (B2C) campaigns.

Join us as our Head Ninja Tim breaks down 7 essential B2B marketing strategies for 2021:

#1: B2B Positioning and Audience Targeting
#2: B2B SEO
#3: B2B Social Media Marketing
#4: B2B Video Marketing
#5: B2B Content Marketing
#6: B2B PPC Advertising
#7: B2B Email Marketing

Be sure to watch to the very end of the video for a bonus B2B marketing tip!

Check Out This EXCLUSIVE OFFER!

⏲ Timestamps
00:00 — Introduction
04:41 — Mindset Hacks for B2B Marketing
08:41 — Strategy #1: Be Clear About Your Positioning and Audience
11:31 — Strategy #2: B2B SEO
14:25 — Strategy #3: B2B Social Media Marketing
17:13 — Strategy #4: B2B Video Marketing
20:40 — Strategy #5: B2B Content Marketing
24:14 — Strategy #6: B2B PPC
26:05 — Strategy #7: B2B Email Marketing
29:11 — Key Takeaways
31:44 — Bonus Tip!

🔗 Resources and Featured Sites
Mailchimp

CHAS

Hubspot

Shopify Blog

Salesforce Blog

IDG - 5 Statistics that Will Change Your View of the B2B Buyer’s Journey

Mint Formations Blog

Stack | Cat® Trials

Chatbot Blog

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Exposure Ninja is a full-service digital marketing agency offering search engine optimisation (SEO), content marketing, PPC (Google Ads and Facebook Ads), influencer outreach, email marketing, and website design and development.

#ExposureNinja #B2BMarketing #B2BMarketingStrategies

[ExposureNinja]

⏲ Timestamps
00:00 — Introduction
04:41 — Mindset Hacks for B2B Marketing
08:41 — Strategy #1: Be Clear About Your Positioning and Audience
11:31 — Strategy #2: B2B SEO
14:25 — Strategy #3: B2B Social Media Marketing
17:13 — Strategy #4: B2B Video Marketing
20:40 — Strategy #5: B2B Content Marketing
24:14 — Strategy #6: B2B PPC
26:05 — Strategy #7: B2B Email Marketing
29:11 — Key Takeaways
31:44 — Bonus Tip!

[SharkBruce]

Love your B2B tips. I was looking for B2B guides of some sort around YouTube for a potential B2B client I may work with and I came across yours. As I thought, it is very similar to B2C. It just takes a lot longer in the sales funnel due to decision-makers and so forth, but in the end it's about the same. Thank you for this video! Glad I came across you and your content

[yolianquiroga]

Hey Tim, thanks so much! Excelent content and presentation, and of course so useful.

[AzimZicar]

Amazing information, just what i was looking for!

[umunbeing]

The best B2B marketing I have seen in a while is this video.

[Mac-kqtf]

The point about not just being boring and copying others within your B2B area is so true. Same goes for the int that ultimately b2b decisions are also made by people, so b2b has to remain personal and simple. The key is communicating the USP all the while trying to keep it as clear and simple as possible. all the sites or landing pages including these guys' own look cheap, crowded, overloaded, and unfocused. So though I love the info given here I wonder why they are not considering those factors as well when marketing.

[thahirasaibullah]

I finally found a great content video providing crucial tips to improvise marketing strategies for B2B companies. I really really appreciate it and thank you for sharing.

[verakarimova]

Amazing video, thanks! Loved the tip about case studies. I also like to turn them into tutorial type of content.

[ronakverma]

The style was commendable and the information is insightful.

[Isa-nofm]

so much in such a short video! thank you for this :)

[soniasawinska]

oh, I really enjoyed it!! Such a juicy, knowledge-packed video. You got me! I'll stay here for longer

[prebuiltdownline]

What your saying is intelligent, articulate and I very much value your information. Thanks for that.

[searchbug]

I'm truly impressed with the forward-thinking insights and strategies you provided. In the ever-competitive B2B landscape, staying ahead is paramount. This video offers a roadmap for success, helping businesses thrive in the coming year. Kudos to you!

[yan_podorozhnyi]

Brilliant! Thanks for sharing your marketing approaches and recommendations!

[amarj]

I appreciate your video. Love your content delivery style and found the tips to be very insightful. I'd love to see a video which strategizes how a B2B SAAS startup can drive sales growth on a shoe string budget, with limited resources and in a short period time.

[Will_Whats_Next]

Great video. Just a little fyi your time stamps are off .
SEO @ 7:10
Social Media @ 10:02
Video @ 12:48

[m.ehtizan]

just checked out your youtube really great stuff man. I had the opportunity to view your videos and I must say, the content is exceptional. However, I noticed that the video editing could be improved to enhance the overall viewing experience. By elevating the editing quality to match or surpass that of your competitors, the content will be even more engaging for your viewers. As a professional video editor, I am confident that I have the skills and expertise to take your videos to the next level. I would love to discuss how I can help improve your video editing and take your content to new heights.

Looking forward to hearing from you.

[coolsdv]

Great video, so much information unpacked with such a brilliant presentation.

[themelissamaughn]

This is great insight! I'm just wondering what you think about approaching this from a brand strategy viewpoint. What if the culture and people inside the business are "boring". Do you think you should still add that fun or funny or entertaining element if then when the client meets someone in the company who is "totally different" than what's being presented to them, does that make the brand lose any kind of credibility? Would love to know what you think!

[chloewong]

Loved the video! But what about companies that aren't able to post a lot of their products online, as others can easily copy their designs?