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From Boring to Brilliant - A B2B Content Marketing Case Study
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I'm breaking down how one CEO has built a $10MM B2B brand by following the same simple content marketing formula I uncovered last week.
This week's #LoyaltyLoop video is exclusively for B2B marketers and sales executives.
Seriously.
If you sell directly to consumers, skip this week's video. Or better yet, forward this video to all your B2B friends.
I get it. Marketing and selling a B2B product or service isn't as exciting (or easy) as hamburgers, soda, sunglasses, and gum.
That doesn't mean you can't get creative while building an audience and inspiring them to buy.
So, this week on The Loyalty Loop, I'm breaking down how one CEO has built a $10MM B2B brand by following the same simple content marketing formula I uncovered last week. The result: a massive audience that's driving demand.
Let's break down how Jesse Genet has turned what should be a boring YouTube channel into something truly brilliant.
● About Andrew Davis ●
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
This week's #LoyaltyLoop video is exclusively for B2B marketers and sales executives.
Seriously.
If you sell directly to consumers, skip this week's video. Or better yet, forward this video to all your B2B friends.
I get it. Marketing and selling a B2B product or service isn't as exciting (or easy) as hamburgers, soda, sunglasses, and gum.
That doesn't mean you can't get creative while building an audience and inspiring them to buy.
So, this week on The Loyalty Loop, I'm breaking down how one CEO has built a $10MM B2B brand by following the same simple content marketing formula I uncovered last week. The result: a massive audience that's driving demand.
Let's break down how Jesse Genet has turned what should be a boring YouTube channel into something truly brilliant.
● About Andrew Davis ●
Andrew Davis is a bestselling author and internationally acclaimed keynote speaker. Before building and selling a thriving digital marketing agency, Andrew produced for NBC’s Today Show, worked for The Muppets in New York and wrote for Charles Kuralt. He's appeared in the New York Times, Forbes, the Wall Street Journal, and on NBC and the BBC. Davis has crafted documentary films and award-winning content for tiny start-ups and Fortune 500 brands.
Recognized as one of the industry's "Jaw-Dropping Marketing Speakers," Andrew is a mainstay on global marketing influencer lists. Wherever he goes, Andrew Davis puts his infectious enthusiasm and magnetic speaking style to good use teaching business leaders how to grow their businesses, transform their cities, and leave their legacy.
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