The Content Strategy Framework of the Top 1% of B2B Companies

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Keep on blogging and eventually, you’ll create a river of leads. They’ll flow in all day every day. You’ll rank, convert and create demand, just as long as you keep blogging.

That’s what they say. Blog enough and you’ll eventually win.

But it doesn’t seem to work that way. Some content programs achieve results much sooner, while others never get there. So what’s the difference? Why are some content strategies so successful while others are not?

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This video should have more views. Amazing work

MatthewKanwisher

This video is so good that I almost don't want a lot of people to watch this video. Meh! Even if someone watches, the main trick is in execution.

sharifulalam

Very interesting! I’m breaking it down, writing, screenshotting, implementing, and using AI to describe it (to let it check over my strategy that ill definitely implement - also be writing some post about it) How did this get 25k views? Fits with that 1%, it’s tough for brands to make time for these kind of things that's why this is one of the most valuable skills to learn and understand as a design agency, Thanks Allot you are cool af!

milovansluis

Great video. I'd appreciate clarification about some of the nomenclature, where you refer to the service/product page as the "core" but it visually is not. It seems like the page with the research, which some might call a pillar page, is actually the core. Just my own confusion I'm sure. Thanks for this, all the content from Orbit is fantastic.

SilValleyMarketer

Very knowledgable to understand the content strategies that will lead to conversion.

socialbysd

What's the difference between a b2b website and that is direct to consumer.

theperfectkingcake

not too much about video content here. do you still think text format is the best channel for b2b?

RobertoMendoza-eyer

Wow, glad I stumbled upon this - fluff-free and practical!

yolandagraham

This video should have way more views! So good!!!

piphough

Love this topic, Andy. Most of B2B marketers use social media as a content marketing strategy to drive sales.

theranasaini

Very well explained. I like your confidence in saying your framework will work becuase others are not doing what you're doing

kaushiktiwari

It's interesting that you suggest that text is the weakest format. I see text as the backbone, in many ways the strongest and most reliable format. Once you start to hybridize with images and video it has a multiplicative effect, however, this is not the same as comparing text and images in isolation.

Furty