The Whole Foods Protein Secret

How I got here…

21: Graduated Vanderbilt in 3 years Magna Cum Laude, and took a fancy consulting job.
23 yrs old: Left my fancy consulting job to start a business (a gym).
24 yrs old: Opened 5 gym locations.
26 yrs old: Closed down 6th gym. Lost everything.
26 yrs old: Got back to launching gyms (launched 33). Then, lost everything for a 2nd time.
26 yrs old: In desperation, started licensing model as a hail mary. It worked.
27 yrs old: "Gym Launch" does $3M profit the next 6 months. Then $17M profit next 12 months.
28 yrs old: Started Prestige Labs. $20M the first year.
29 yrs old: Launched ALAN, a software company for agencies to work leads for customers. Scaled to $1.7mmo within 6 months.
31 yrs old: Sold 75% of UseAlan to a strategic buyer in an all stock deal.
31 yrs old: Sold 66% of Gym Launch & Prestige Labs at $46.2M valuation in all-cash deal to American Pacific Group. (you can google it)
32 yrs old: Started making free content showing how we grow companies to make real business education accessible to everyone (and) to attract business owners to invest or scale their businesses.

Today: Our portfolio now does $200M/yr between 10 companies. The largest doing $100M/yr the smallest doing $5M per year. Our ownership varies between 20% and 100% ownership of the companies. Many of them we invested in early and helped grow (which is how we make our money - not youtube videos).

To all the gladiators in the arena, we’re all in the middle of writing our own stories. The worse the monsters, the more epic the story.

You either get an epic outcome or an epic story. Both mean you win.

Keep crushing. May your desires be greater than your obstacles.

Never quit,

Alex

*FULL DISCLOSURE*
I make content to make money - just - on a longer time horizon than most. I want to build trust with business owners so we can find the best ones and help them scale. And if they’re awesome, write them a check and go all the way as partners.

[whatdo]

I'm glad he still considers $30 to be a lot of money

[Robertbartaa]

$30 for dinner?!?! i’m buying a tub of protein powder and gallon of milk instead.

[thomasthompson]

If you eat a lb of berries for dinner you’re gonna be cleaning a half lb of berries up when you deadlift

[hiolut]

100g protein, 200g carbs, 550-600 cals? The math ain’t mathin ma boi

[LeoFrenchie]

“Like hack” $30 for one dinner at grocery store 😂

[sethtanner]

Why didn’t you get the berries from the produce section? A 30 second walk would have save you $10.😂

[onoubyuv]

From 8 AM to 10 AM they have the breakfast bar. You can get a half pound of fully cooked bacon, which is about four handfuls for around seven dollars. Keto or carnivore diet.

[PotsNpans]

Is this really a hack? Lol. He paid 30 DOLLARS for a 600 calorie meal. If your broke and bulking this spending will finish you.

[anthonycraig]

A whole foods has been open on my high street for 5 years, I still haven’t set foot in there. Cost to food ratio is way too high.

[hurleyjc]

I got 5 lbs of chicken thighs, rice, tortillas, some tomatoes, onions, garlic, cucumber, lettuce, lime, cilantro jalapeños, an avocado, and tortillas yesterday for less than that

[dorcunicolaelaurentiu]

Go for fish and camomile, nettle sting and dandelion tea...even some horse tail tea.. you'll feel wonderful.. don't forget about the milk thistle...and.. mouse tail...

[babyowen]

1.2 lbs of chicken breasts = 891 calories (166g protein, 19g fat, 459mg cholesterol).
Wasn't even close.

[fishjuice]

sticking to can of beans 5 dollar chicken thighs n hard boiled eggs n cottage cheese

[felixd.]

How does this guy still not have a cook is beyond me

[purplep]

Im just doing a speedrun how little I can spend on food this autumn so this was helpful!!

[Bhilon]

I’m still surprised he’s approaching his yt without interacting w/ ppl

[revisionfour]

100g protein= 400 cals. 200g carbs = 800 cals. 400 + 800 = 1, 200 cals. For someone claiming to be rich, you're sure bad at math.

[rafaelmarcus]

register this as a small soup and get it all for 4.99$

[Gumston]

Love hormozi but his food videos are lacking. A pound of strawberries and a whole cooked hot chicken is like $10-15 lol

[colbythom]

Buy the fruit from the produce section. 14.99 a pound off the salad bar. Good strawberries are 10$ a pound tops.