The ONLY Cold Call Opener You Need in 2024 (+ a few other tips)

Ronen Pessar shares the best cold call opener EVER.

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#coldcalling #coldcalls #coldcallingtips #sdr #techsales #sales

[nickw]

The timing of this video appearing in front of my eyes could not be better - thanks - I appreciate you.

[leadgenjay]

Absolutely, that opener has some serious potential to engage prospects right off the bat. For those looking to further optimize their cold calls, remember the '3x3' research method—spend no more than 3 minutes trying to find 3 pieces of information about the prospect or their company to personalize your call, which can significantly increase your success rate. Keep it relevant, concise, and focused on the value you can offer them.

[danky.ricecake]

I paused the video, just used this opener, and it's LEGIT! Getting people to slow down and build that curiosity by being upfront is one of the best ways to disarm and bring those walls down to start a genuine conversation.

Thank you Matt and Ronen!!!

[ItsChrisFtw]

Ronens tonality and cadence is other-worldly. Holy moly.

Even his responses to your questions Matt. His "that's exactly right" is like hugging my grandma in her cashmere sweater while a gentle summer breeze caresses my face carrying the scent of homemade peach and raspberry cobblers, sweet tea and suntan lotion.

[tomkolos]

Tonality > word selection, No-oriented questions… great stuff, boys.

[TheStarvingEntrepreneur]

Absolute gold content right here. Love when you and Ronen partner for a video, they're always PACKED with goods. Appreciate y'all boys!

[Gaviria-on]

This video made me feel like a complete salesperson now, you guys are amazing brothers!!!

[ronenrpessar]

had an amazing time doing this one with you Matt

[MzBrazilian]

It's so cool seeing something that worked for me 2 yrs ago, has also worked for others. Great minds think alike! This was perfect.

[lendumore]

I been using this opener for the last month and only ONE person banged the phone on me. It works!

[PlubusDomis]

Man, that call to action at the end got me.. told us what we needed to know, and said Go Do It!
Powerful stuff 💪

[NobleLanceFunds]

I like "I'll keep It brief" Thanks!

[Victor-rnjz]

Damn. I just tried this cold call opener today for the first time and was able to transition into a pitch 3 times before noon. Whereas before, I'd only get to pitch like 5 times in a whole day. This opener is gold.

[Pamlg]

🎯 Key Takeaways for quick navigation:

00:00 *📞 Cold call opening strategies and psychological principles*
- Understanding human behavior and psychology in cold calling.
- Leveraging System 1 and System 2 thinking to grab attention.
- Disarming prospects by acknowledging the nature of the call.
06:24 *🔑 Crafting an effective cold call opener*
- Using a warm and friendly tone to engage prospects.
- Slowing down pace to capture attention and build rapport.
- Incorporating honesty and transparency to disarm defenses.
13:21 *🚀 Results and recommendations*
- Achieving high success rates with the recommended opener.
- Emphasizing the importance of delivery over the script.
- Encouraging audacity while maintaining professionalism.
18:35 *🤝 Importance of assertiveness in cold calling*
- Cold calling requires assertiveness rather than politeness.
- Differentiating between social settings and business activities.
- Emphasizing the need to play by different rules in cold calling.
19:02 *📚 Ronin's boot camps and training approach*
- Ronin's intensive boot camps for sales development reps and cold callers.
- Live training sessions with small cohorts for deep learning and practice.
- Incorporating real-time feedback and call analysis for skill reinforcement.
20:08 *🎯 Accelerated success with consistent practice*
- Success of newly onboarded SDRs within 30 days of training.
- Importance of developing confidence and comfort with the process.
- Emphasizing the significance of frequency of calls for skill development.

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[arnellcarmichael]

Great videos fellas! I'm not even in the same industry, but continue to receive value from your content, Matt!

[MichaelCraig-tc]

If someone calls and says "How've you been" or "How are you" I put up my defenses even more. I do use the first name with a friendly tone which does work. Most of the time you have to get past the Gatekeeper first so this technique works After getting past the Gatekeeper who will surely say-Who are you and why are you calling my boss, CEO, Controller, etc? I usually make sure I get the name of the Gatekeeper first and makes sure I am super friendly and appreciative of their help. Without them opening the gate-you can't even use this script. What is your Gatekeeper script? This script is assuming the Gatekeeper actually put you through to the decision maker.

[AustinJQueen]

Great video, this actually worked on me before I knew any of this pysche and I work in door to door sales. Was the only cold caller I’ve ever given time.

[NobleLanceFunds]

"Got a minute?" is what I use that works for me pretty well

[franciscohuerta]

Trying this out today. Thanks for the reminders and tips guys!

[mvabiv]

Matt, giving this a shot this week in my mock call. I'll come back to share if it worked in my personal situation. Thanks again you two.