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The Future of Design in Retail? Revolutionary Retail Brands Have Soul
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The future of design in retail? Let's rethink that, says Emile Colker, executive director of design and innovation firm IDEO, where she works with businesses on “click-to-brick” experiences and digital transformations. Real competitors in the new economy are taking stock of major shifts in the wider market – from the gig economy, to the circular economy, to the offline exodus and the online ascendancy, future retail is changing from a transactional to a relational experience.
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ABOUT WIRED SMARTER
ABOUT WIRED EVENTS
WIRED events shine a spotlight on the innovators, inventors and entrepreneurs who are changing our world for the better. Explore this channel for videos showing on-stage talks, behind-the-scenes action, exclusive interviews and performances from our roster of events. Join us as we uncover the most relevant, up-and-coming trends and meet the people building the future.
ABOUT WIRED
WIRED brings you the future as it happens - the people, the trends, the big ideas that will change our lives. An award-winning printed monthly and online publication. WIRED is an agenda-setting magazine offering brain food on a wide range of topics, from science, technology and business to pop-culture and politics.
CONNECT WITH WIRED
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