Circularity: Guiding the Future of Design | Nike

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One of the most powerful things design can do for Nike, athletes and, frankly, the world, is play a role in creating a better future by making better choices that holistically and thoughtfully think through the complete design. By considering everything around the design solution – how we source, how we make, how the product is used, how it's returned, how it's ultimately reimagined.

As designers, we are wired to be problem solvers. We get to think about designing ideas that have the highest performance impact possible. While simultaneously having the lowest environmental footprint or impact.

Nike strives to bring innovation and inspiration to every athlete* in the world. (* If you have a body, you are an athlete.)

Our mission is what drives us to do everything possible to expand human potential. We do that by creating groundbreaking sport innovations, by making our products more sustainably, by building a creative and diverse global team and by making a positive impact in communities where we live and work.

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My take on nine’s design statement: As Designers, we have a DUTY to design a better world…❤️

StyleViewStudio
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recently i bought a pair of shoes of this line, can't wait for wear them🖤

agatalissi
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Dear Nike could I get a job from you please

stefansimpson
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Im late but the shoes i got that are part of the Zero movement are fireee

solarski
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I love Nike but the video about the female runner who was discriminated when she fell pregnant did not sit well with me in light if what Nike should be valueing

bongimabaso
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Nike you are the greater thing that has ever happened to me thank you keep up the awesome work👍😀😃👍😀😃

keeganfuller
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Am I the only one lucky enough to be a #nikeproducttester🙌🏾

sergiomorales
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my Nike's hurt when I say the Pledge of Allegiance, I'm opting for Adidas & UA

thor
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Whatsup with Nike they have uploaded dozens of videos in the past couple of hours. Okay got it they won't upload videos for the next couple of years 😅

pietersenrahul
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the fuck was that animation at the ending, nike.

Visualx
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Stabbing motherhood in the back. In my life did I ever expect this from Nike.

angelmatos