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Don Norman: The Future of Design Education

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Don Norman is the former Vice President for Advanced Technology at Apple and the ultimate authority on all matters related to user experience and usability. He is also a researcher, professor, and author. Don is best known for his books on design, especially “The Design of Everyday Things” and “Emotional Design.” With the support of IBM Design, Don and Gjoko are currently working together on a new global initiative aimed to define the future of design education. As one of the co-founders of this initiative, Don will explain why we need to rethink how we teach design today.
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