Future of design

Imagine it – every new Volvo car in 2030 being fully electric. We have so many opportunities to approach our designs in new ways as we explore the potential of emerging priorities like aerodynamics and material choices.

Presenter:
Robin Page, head of design

[markelovpt]

Marketing department: How many times you want to mention “Scandinavian living room” in the presentation?
Volvo: yes

[Allride_]

"It's an SUV but lower"
Jesus people, i kept asking for station wagons through all this SUV hype. I hope you'll soon release an electric V60 or something because guess what? It's (aero)dynamically superior

[PaulHo]

The dynamic headlights are a showstopper, truly stunning and breathtaking.

[danielpei]

Just appreciate how well done the animation is. The physical logic, the reflection, the illustration are all well present through out this video

[АртёмГнатюк-шж]

Many manufacturers think only about retro or retrofuturism, but Volvo is also looking to the future. And it's great! This Concept is very beautiful!

[misa]

these SUVs nowadays are becoming sedan again!

[GIZMO]

This open interior design with flat floors is so relaxing and beautiful. And the way that the doors open makes the car so much more spacious. I love it

[sreeragjyothish]

This audio would benefit a lot from some RX 7 processing, especially with clicks pops. or like tongue sounds lol

[kelimanjaro]

That's a Renault Espace in disguise.

[mykewright]

If you're truly serious about safety, you need the essential functions controlled by physical buttons and dials, not a touchscreen that's almost impossible to operate by touch only, while you're moving. You don't need many actual buttons and dials, but they do need to be programmable/configurable into "scenes" that can be selected on the steering wheel, so an A/C-ventilation scene, an audio system scene, a navigation scene and so on. Each change of function for a button or dial should change the graphic on that button or dial.

[gustav]

Im not an expert but doesn´t the screen completely block the front speaker? 10:29 (if it is a speaker so to say)

[--Wingman--]

I hope Volvo will also offer the "Light Armoured" versions for the new models, which brings the word safety to the next level.

[angelxblaise]

I love the new design; it’s smooth, elegant and makes for an exciting futuristic feel all around

[genux]

I’d like a boxy rear end and non-sloping roof, more practical and I personally like the look better.

[benjaminsmith]

OK, here's what I like. I didn't love the computer renderings. However, the scale car next to Robin is much more appealing? Why? Frankly, I'm tired of the tall crossover look. I like wagons. This car somehow combines the long, sleek look of a wagon with enough height to hopefully satisfy crossover fans. This car looks long, rather than very tall. For me, that's a good thing. I like the front end. The side, well, I wish the beltline was a bit lower. But that roof bothers me. It starts to slope so much the car looks squished at the back. That's the one aspect of the car that needs to be rethought. I actually like the back but it looks so squished that it gives the car an odd proportion. I'd also like to see the vehicle with a body-colored, not black, roof. Maybe it would look less squished in the back.

We do need to understand that in order for Volvo to get the range it needs in an electric car, the back needs to slope. It doesn't look like a Mach E or Tesla Y or anything like that. It's trying to not have too much of that sloping "coupe" style and that's why I think it harkens back to a wagon. So maybe no black top is the ticket. From the back, there's also the element of the flared wheel wells that will give the car a lot more shape and sleekness in motion than it looks like just sitting there. The vertical back is also rounded on the sides as well.

The interior? Well, it's interesting. It's only superficially like Tesla. The appointments are Scandavian. I would wish for a more contrasting wood. Not too dark but I'd love to see the wood texture. The materials on the top dash won't make production. But they may make it in the door cards and in other areas of the dash. The door cards don't show an armrest. Unless it drops down, I don't really understand it. And of course there needs to be storage areas so the actual car's doors won't look like the Concept. Unfortunately. Because I love the flow. I also like that Volvo doesn't seem to want to do the Mercedes style "ambient lights." That's a good thing to me. A totally different type of "backlighting" will distinguish this car from the German "ambient" light kind of thing (although it is in the Polestar 2, but in a mild way).

So, while it isn't as instantly beautiful as the earlier concepts that led to the current Volvo line, this one has the potential to differentiate Volvo even more than the current cars do. For now, the current cars are beautiful. But these can be even more personalized than the current ones. If Volvo can redefine the boring crossover trends that are now and give it a more long-wagon look, that would be quite interesting to see.

[iESCAPSM]

Loving to hear what motivates the shape changes. The way it’s visualized was very pleasant to watch and easy to follow as well. Good job, everyone involved! The backseat height adjustment and POV is a game changer

[semigratuito]

Please upload the videos in 1080p or 4k. These videos in 720p looks very old...

[nutzeeer]

Finally!
I am a long time volvo driver, and i really like the boxy spacious design. was looking for an electric car, but no car on sale today offers what volvo used to do.

[zioxei]

Am I the only one drooling over the smooth animations?

[arda_]

Really liked this segment/video. Great explanation of opportunities created by going to an EV platform. I also like that there is no fake grill on an ev car. It is an EV and the design team should embrace it. Well done!

One negative I noticed would be the limited view of outside from inside the cabin because of the low roof line. I hope the designers will be able to find a way to increase glass size on doors.