Why You Should STOP Obsessing Over Match Types for Amazon PPC

In this insightful clip from the PPC Mastery Summit, Michael Erickson Facchin, founder of Ad Badger and host of the PPC Den podcast, challenges a common belief among Amazon sellers: the necessity of a perfect blend of match types to achieve low ACoS.

Michael explains that there's no one-size-fits-all approach to match types in Amazon PPC. Drawing from his extensive research and experience, he presents compelling examples of successful low ACoS accounts with vastly different match type compositions. Whether an account uses 50% broad match or 75% exact match, the results can be equally impressive.

The key takeaway? Match types are not the determining factor for a low ACoS. Instead, there are other, more critical elements that impact your campaign's success. Stay tuned as Michael reveals these crucial factors later in his presentation.

Michael Erickson Facchin has been a prominent figure in Amazon advertising for over 300 weeks, optimizing bids across 1,500 marketplaces. His expertise and practical insights have helped countless Amazon sellers optimize their PPC strategies.

Don't miss out on this eye-opening session! Watch now to learn why you might be focusing on the wrong aspects of your Amazon PPC campaigns.

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