Assertive Communication in Cold Calling

Imagine if you could be the one in charge on a cold call? Most phone scripts can sound robotic and passive. They seem to be designed to make the caller seem like a subordinate, asking for just a few minutes of your time. Or promising not to sell you anything.

That’s poppycock!

You are trying to sell them something, so take charge of the call. People want to buy from someone who knows what they are talking about. Someone who they can trust to guide them through the process. Not someone begging for scraps of time. If you want to have more success with your cold calls, try the assertive approach. Act like someone people buy from.

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